Leader | Innovator | Full-Stack Developer
📍 Raumati Beach, New Zealand

I'm the founder of three SaaS ventures that embed AI into real-world business operations:

• CallCover.co.nz – AI-powered phone answering assistants that replace traditional voicemail systems
• ClaimPilot.co.nz – Automated claims-matching procurement engine using AI for insurance claim replacement selection
• Incentivise.co.nz – Employee bonus platform for transparent, ROI-driven incentive management
• EmbedAI.co.nz – Software automation consulting, helping businesses embed AI into processes and workflows

All bootstrapped, all full-stack developed by me in a little over 1 year.

With over 15 years of strategic leadership and software development experience, I specialise in designing, building, and deploying software solutions that drive operational efficiency and deliver measurable business value. I align technology initiatives with strategic objectives, creating systems that scale.

Previously scaled a certified and authorised NZ technology repair operations hub from inception to New Zealand's largest repair centre business (27,000+ nationwide repairs annually), serving as National Repair Centre Manager, shareholder and member of the executive team.

JavaScript/TypeScript | Python | React | Next.js | HTML/CSS | VBA | XML | Flask

Vapi AI | OpenAI API | n8n Automation | Stripe | Twilio | Power BI | FileMaker Pro | Postgres | Azure | Google Cloud | AWS | Claris Platform

• Software Workflow Automation
• LLM Workflow Integration & AI-powered automation
• iOS App Development & Apple ecosystem (MacOS/iOS/MDM)
• Custom Machine Learning Vision Models
• API Development & Systems Integration
• Full-Stack SaaS Architecture
• Power BI Reporting, Analytics & Dashboards unifying business reporting across disparate enterprise systems including custom on-premise data connectors
• ERP System Design & Implementation

• Custom ML vision models developed using iterative reinforcement and image classification learning techniques for automated insurance claim damage assessments
• OpenAI API integration into enterprise systems for enhanced customer service, operational efficiencies and business reporting
• Automated review-response-escalate LLM reasoning chain business tools for immediate customer engagement and support
• LLM-powered internal staff workflow automations

• Comprehensive ERP system (Job/Stock/PO/Invoicing) using Claris/FileMaker Pro
• Power BI reports, dashboards with custom data connectors for business intelligence
• IMEI verification API integration for fraud protection
• Virtual device assessment system
• iOS vaccine pass verifier application (NZ Covid-19 response)

• Automated job creation from email notifications (VBA + Python + XML)
• Addressfinder.net API integration for streamlined data entry
• Email automation scripting frameworks
• Software-based process automation reducing manual workload

• Scalable meeting room management across 1100+ rooms globally
• Apple MDM deployment (VMware Workspace ONE)
• Remote configuration and policy enforcement systems

• Multi-tenancy SaaS architecture patterns
• Voice AI system design with Vapi
• Subscription billing models (Stripe)
• Structured data extraction from unstructured sources
• AI-driven business process automation

• Scaled operations achieving 27,000+ repairs annually
• 1100+ meeting rooms managed via custom iOS/MDM solution
• Multiple long-term enterprise contracts secured through continuous innovation
• 3 SaaS products launched in under 12 months

I believe in continuous improvement through intelligent automation. My approach combines strategic thinking with hands-on development—I don't just design systems, I build and deploy and support them. Every solution I create is embedded directly into operational workflows, delivering tangible efficiency gains and measurable business value.

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