Neobank Lifecycle Sequence Generator

A Claude skill that generates complete 30-day lifecycle marketing sequences for crypto neobanks. Outputs ready-to-use email, push, and in-app messages for Day 0/1/3/7/14/30, each tied to a specific activation milestone.

What it does

Takes 3-4 inputs and produces a full sequence covering every touchpoint a new user sees from signup to first activation milestone. Every message is grounded in real crypto neobank user language, not generic fintech copy.

Quick Start

# Stablecoin sequence for Plasma targeting first deposit
uv run python scripts/generate_sequence.py \
  --company "Plasma" \
  --product-type stablecoin \
  --goal first-deposit

# Generic crypto card sequence for a client proposal
uv run python scripts/generate_sequence.py \
  --company generic \
  --product-type crypto-card \
  --goal first-spend \
  --voice casual

# Yield sequence saved to file
uv run python scripts/generate_sequence.py \
  --company "Nexo" \
  --product-type yield \
  --goal first-yield \
  --output nexo-activation.md

Inputs

Argument	Required	Options
--company	Yes	Any neobank name or generic
--product-type	Yes	stablecoin, crypto-card, yield, self-custody, remittance, super-app
--goal	Yes	first-deposit, first-spend, first-yield, kyc-complete
--voice	No (default: professional)	casual, professional, crypto-native
--output	No (stdout)	file path

Output

A single Markdown file structured for direct import into Klaviyo, Customer.io, or Braze. For each of 7 touchpoints (Day 0, 1, 3, 7, 14, 30):

• Email: Subject line + full body (100-250 words) + CTA
• Push notification: Title + body (under 100 chars)
• In-app message: Headline + body + CTA button

Output includes [bracketed tokens] for product-specific values (APY rates, fee amounts, user counts) that you replace with real data before activating.

Product Types

Type	Primary Goal	Key Activation Barrier
Stablecoin	first-deposit	Trust: "is this safe?" + network confusion
Crypto Card	first-spend	Card delivery wait + first decline fear
Yield / Earn	first-yield	Post-Celsius trust + yield source opacity
Self-Custody	first-deposit	Seed phrase anxiety + gas fee surprise
Remittance	first-deposit	Family safety fear + recipient setup complexity
Super-App	first-deposit	Feature overwhelm + switching inertia

Quality Standards

Every generated message is checked against:

1. Competitor test: Could any other neobank send this? If yes, too generic.
2. Single CTA rule: One job per touchpoint. No "also check out our features."
3. Real language rule: Copy mirrors user pain language, not marketing rewrites.
4. Specificity rule: Numbers over adjectives. $0 in fees over no fees.
5. No slop rule: No em-dashes, "seamless", "innovative", "we're thrilled."

Reference Data

Built on:

• Crypto neobank app store review patterns (KYC rage cycle, trust test, yield mercenary, etc.)
• Activation benchmarks: 63% month-one churn, 72-hour critical window, drop-off rates per product type
• User language from real app store reviews across 15+ crypto neobanks
• Category-specific pain points and timing benchmarks

Files

neobank-lifecycle-sequence-generator/
├── SKILL.md                              # Full skill documentation (Claude instructions)
├── README.md                             # This file
├── scripts/
│   └── generate_sequence.py              # CLI generator
└── references/
    ├── lifecycle-sequence-library.md     # Frameworks for 6 product types
    └── activation-milestones.md          # Timing benchmarks and drop-off rates

Background

Part of Growgami's neobank skills suite. Companion skills:

• App Store Intelligence — analyze user reviews for lifecycle insights
• Positioning Engine — competitive messaging framework
• TikTok Hook Generator — acquisition content for neobanks