A free playbook for shipping mobile apps with $0 budget.
From idea to App Store : built from real launches, real analytics, honest post-mortems.
This isn't a blog post. It's a reference you come back to when something breaks.
MVP → Vibecode → Testing → Launch → Marketing → Growth
| Phase | What | Key file |
|---|---|---|
| 01 : MVP | Define scope. Build the smallest thing that works. | what-is-mvp.md |
| 02 : Vibecode | AI-assisted coding, prompts, and patterns | how-to-vibecode.md |
| 03 : Testing | Get 20 testers. Collect feedback. Iterate. | android.md |
| 04 : Launch | Store listing, ASO, screenshots, launch day | launch.md |
| 05 : Marketing | Instagram, DMs, link tracking, Reddit | instagram.md |
| 07 : Growth | Fix what breaks after launch | README.md |
1. Read what-is-mvp.md (2 min)
2. Build ONE feature that works
3. Get 20 testers → android.md
| Problem | Guide |
|---|---|
| Launch spike then crash | launch-spike.md |
| Instagram followers but zero installs | instagram-not-converting.md |
| Need reviews fast | need-reviews.md |
| Links not converting | link-tracking.md |
| No organic traffic | no-organic-traffic.md |
| Low DAU | low-dau.md |
| Reddit as growth channel | reddit.md |
| Thinking about rebranding | rebranding.md |
Build
| Tool | What for |
|---|---|
| Expo | React Native without native pain |
| EAS Build | Cloud builds for Android + iOS |
| Supabase | Backend in an afternoon |
Store & ASO
| Tool | What for |
|---|---|
| Google Play Console | Android publishing |
| App Store Connect | iOS publishing |
| MobileAction | Keyword research |
Analytics
| Tool | What for |
|---|---|
| TelemetryDeck | Privacy-first app analytics |
| Dub | Link tracking |
Marketing
| Tool | What for |
|---|---|
| Canva | Store screenshots + social |
| Later | Instagram scheduling |
Mulligan : golf ball tracker, Android; Bogey Blamer : golf excuses, iOS; Slothy : todo app, Android + iOS; Build2Race : SaaS.
0 to 4 apps since January 2026. $0 ad spend.
Real experience. Nothing made up.