This folder is the shared brain. Every agent (and every human) reads from here before doing work, and writes back here when work is done.
brand.md— who Sundial is. The master file. Paste it into every prompt.strategy.md— what we're doing for the next 90 days and why.
| File | Job | What's inside |
|---|---|---|
brand.md |
Foundation | Company, ICP, PFIVE |
strategy.md |
Strategy | Positioning, 90-day GTM, metrics |
competitors.md |
Intel | Landscape scan, gap map |
seo-plan.md |
SEO | 20 keywords, 3 blog outlines |
landing-page.html |
Web | The actual site. Open it in a browser. |
emails.md |
Welcome sequence, newsletter template | |
social.md |
Distribution | Launch captions, 4-week calendar |
ads.md |
Paid | Meta angles, Google campaigns |
analytics.md |
Retro | What we measure, weekly review template |
- Every new asset starts with
brand.mdpasted at the top of the prompt. - Every finished piece of work gets saved back to this folder, dated.
- If the voice drifts, fix the asset, not the guide. The guide only changes at the Friday retro.