Skip to content

Add active voice bullet with education link #5634

New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

Sign up for GitHub

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Merged
allthedoll merged 1 commit into from
Aug 18, 2026
Merged

Add active voice bullet with education link #5634

Changes from all commits
Commits
Show all changes
1 commit
Select commit
File filter

Filter by extension

Filter by extension
Conversations
Failed to load comments.
Loading
Jump to
Jump to file
Failed to load files.
Loading
Diff view
Diff view
2 changes: 2 additions & 0 deletions nuxt/content/handbook/marketing/brand-voice.md
View file
Open in desktop
Original file line number Diff line number Diff line change
Expand Up @@ -64,6 +64,8 @@ This “character” comes through in everything we do: product design, document
Whether writing an email, blog post, tweet, UI message, or sales pitch:

- **Lead with clarity.** Avoid intros that bury the point. Say what matters, early.
- **Write in active voice.** Name who does the thing. "FlowFuse deploys your flows", not "your flows are deployed by FlowFuse". Passive voice hides the actor and adds words.
- See [Use the active voice](https://writing.wisc.edu/handbook/ccs_activevoice/) for how to spot and fix it — and the handful of cases where passive is the better choice.
- **Support with value.** Back up claims with real features, use cases, or customer wins.
- **Reflect empathy.** Know your audience’s context and pain points.
- **Use consistent terminology.** Refer to our features, solutions, and mission the same way across channels.
Expand Down
Loading