HTML Structure & Markup Improvements

[jakubgs]

Google heavily relies on proper HTML markup to understand your content.

• <title> tag: Include key terms that reflect the page’s core topic.
• Exactly one <h1> per page: This is the main headline. It must be clear, descriptive, and keyword-rich.
• <h1> =/= <title>: Make them different, but both should contain strong keywords.
• Use at least four <h2> tags: These structure your content and help Google map your topics.
• Follow correct hierarchy: Use <h1><h2><h3> without skipping levels. (important thing to check on your page).
• Headings must contain real keywords, not vague marketing phrases.

Example on Keycard.tech: _The <h1> says "Lightweight design, heavyweight security" — but it doesn’t communicate what the product is. Headers should be crystal clear filled with relevant keywords to help Google understand what you're offering.

Source:
https://www.notion.so/Onsite-Basic-Strategy-23f8f96fb65c814c9190f3f0f94814ee?p=23f8f96fb65c8198a900d2c761105a2d&pm=se

[phift]

High-level we have all the relevant Keywords, from Semrush. We want high volume, low keyword difficulty.

hardware-wallet_clusters_2025-08-07.csv

[phift]

Turning that into a bit more specific titles is hard.
I'm trying but I don't think these titles fit into our current design.

for keycard.tech/

title Open-Source Crypto Hardware Wallets: Keycard Shell
keeping two h1 should be fine for the keycard.tech landing page. Semrush says it isn't a problem.
h1 One secure wallet, infinite backups
h1 Open-Source Hardware Wallets for Ultimate Self-Custody
change the Key h2s

1. Meet Keycard Shell: Modular, Air-Gapped Protection
2. How a Card-Shaped Wallet Beats Other Hardware Wallets

for /keycard-shell

title Keycard Shell – Modular Air-Gapped Hardware Wallet (Pre-Order)
h1 Keycard Shell: One Secure Device, Infinite Back-Ups
h2s

1. Fully Open-Source • Common Criteria EAL 6+ Security
2. Sign Transactions Offline via QR: No Bluetooth, No USB

for /keycard

title Keycard NFC Crypto Card - Lightweight Secure Hardware Wallet
h1 Keycard: Slim NFC Hardware Wallet for Everyday Crypto
h2s

1. Lightweight Design, Heavyweight Security (EAL 6+)
2. Tap, Trade & Back-Up Your Keys Anywhere

[phift]

@jakubgs I've found a trick to do the h1 via sr-only

And fixed that here: #81 , plus the other issues.

[phift]

done @jakubgs please check