diff --git a/docs/index.rst b/docs/index.rst
index 14fcde28..130c734b 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -23,8 +23,8 @@ Note:  The canonical version of this documentation can always be found on the
    `BigQuery sandbox <https://cloud.google.com/bigquery/docs/sandbox>`__ to
    try the service for free.
 
-   Also, consider using BigQuery DataFrames 
-   (`bit.ly/bigframes-intro <https://bit.ly/bigframes-intro>`__)
+   Also, consider using `BigQuery DataFrames 
+   <https://dataframes.bigquery.dev>`__
    to process large results with pandas compatible APIs with transparent SQL
    pushdown to BigQuery engine. This provides an opportunity to save on costs
    and improve performance.
diff --git a/pandas_gbq/core/read.py b/pandas_gbq/core/read.py
index bc089002..ecd4e00c 100644
--- a/pandas_gbq/core/read.py
+++ b/pandas_gbq/core/read.py
@@ -146,7 +146,7 @@ def download_results(
             num_gib = num_bytes / pandas_gbq.constants.BYTES_IN_GIB
             warnings.warn(
                 f"Recommendation: Your results are {num_gib:.1f} GiB. "
-                "Consider using BigQuery DataFrames (https://bit.ly/bigframes-intro)"
+                "Consider using BigQuery DataFrames (https://dataframes.bigquery.dev)"
                 "to process large results with pandas compatible APIs with transparent SQL "
                 "pushdown to BigQuery engine. This provides an opportunity to save on costs "
                 "and improve performance. "