diff --git a/datastore-v1-proto-client/pom.xml b/datastore-v1-proto-client/pom.xml
index 8739f8d5f..8a55fbf32 100644
--- a/datastore-v1-proto-client/pom.xml
+++ b/datastore-v1-proto-client/pom.xml
@@ -24,7 +24,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.2-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
 
   <packaging>jar</packaging>
diff --git a/google-cloud-datastore-utils/pom.xml b/google-cloud-datastore-utils/pom.xml
index 9cdc13d78..723e487a7 100644
--- a/google-cloud-datastore-utils/pom.xml
+++ b/google-cloud-datastore-utils/pom.xml
@@ -13,7 +13,7 @@
     <parent>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-datastore-parent</artifactId>
-        <version>2.33.2-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+        <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
     </parent>
     <properties>
         <site.installationModule>google-cloud-datastore-utils</site.installationModule>
diff --git a/google-cloud-datastore/pom.xml b/google-cloud-datastore/pom.xml
index 408046f92..b50c7d386 100644
--- a/google-cloud-datastore/pom.xml
+++ b/google-cloud-datastore/pom.xml
@@ -12,7 +12,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.2-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-datastore</site.installationModule>
diff --git a/grpc-google-cloud-datastore-admin-v1/pom.xml b/grpc-google-cloud-datastore-admin-v1/pom.xml
index b7594dec6..a6a2f4b30 100644
--- a/grpc-google-cloud-datastore-admin-v1/pom.xml
+++ b/grpc-google-cloud-datastore-admin-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.2-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/grpc-google-cloud-datastore-v1/pom.xml b/grpc-google-cloud-datastore-v1/pom.xml
index faaad2fc0..baf6bf956 100644
--- a/grpc-google-cloud-datastore-v1/pom.xml
+++ b/grpc-google-cloud-datastore-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.2-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-datastore-admin-v1/pom.xml b/proto-google-cloud-datastore-admin-v1/pom.xml
index 12c48a4f6..8c41e77e8 100644
--- a/proto-google-cloud-datastore-admin-v1/pom.xml
+++ b/proto-google-cloud-datastore-admin-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.2-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-datastore-v1/pom.xml b/proto-google-cloud-datastore-v1/pom.xml
index 3e547c451..422799014 100644
--- a/proto-google-cloud-datastore-v1/pom.xml
+++ b/proto-google-cloud-datastore-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.2-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>