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[ratheesh150]

Digital marketing has changed so much in the past few years — and with AI becoming more powerful, the next phase looks even more exciting (and a little unpredictable).

AI is already helping marketers analyze data faster, personalize campaigns, and automate repetitive work. But the truth is… the human side still matters more than ever. Creativity, emotion, storytelling — these are things that AI can’t replace.

In the future, I think we’ll see AI doing the heavy data work (like analyzing customer behavior, optimizing ads, predicting trends), while humans focus on creative direction — building stories that connect emotionally.