diff --git a/CMake/Assets.cmake b/CMake/Assets.cmake
index 8b973ad6c92..9f37e2721c2 100644
--- a/CMake/Assets.cmake
+++ b/CMake/Assets.cmake
@@ -203,6 +203,8 @@ set(devilutionx_assets
   txtdata/sound/effects.tsv
   txtdata/spells/spelldat.tsv
   txtdata/text/textdat.tsv
+  txtdata/towners/quest_dialog.tsv
+  txtdata/towners/towners.tsv
   ui_art/diablo.pal
   ui_art/creditsw.clx
   ui_art/dvl_but_sml.clx
diff --git a/CMake/Mods.cmake b/CMake/Mods.cmake
index 354a96401c5..a7c551bcbba 100644
--- a/CMake/Mods.cmake
+++ b/CMake/Mods.cmake
@@ -18,6 +18,8 @@ set(hellfire_mod
   txtdata/monsters/monstdat.tsv
   txtdata/sound/effects.tsv
   txtdata/spells/spelldat.tsv
+  txtdata/towners/quest_dialog.tsv
+  txtdata/towners/towners.tsv
   ui_art/diablo.pal
   ui_art/hf_titlew.clx
   ui_art/supportw.clx
diff --git a/CMake/Tests.cmake b/CMake/Tests.cmake
index 019e10b14fa..51f0033df5f 100644
--- a/CMake/Tests.cmake
+++ b/CMake/Tests.cmake
@@ -35,6 +35,7 @@ set(tests
   stores_test
   tile_properties_test
   timedemo_test
+  townerdat_test
   writehero_test
   vendor_test
 )
diff --git a/Source/CMakeLists.txt b/Source/CMakeLists.txt
index 8f16d8641a2..164dd97cf1e 100644
--- a/Source/CMakeLists.txt
+++ b/Source/CMakeLists.txt
@@ -34,6 +34,7 @@ set(libdevilutionx_SRCS
   sync.cpp
   textdat.cpp
   tmsg.cpp
+  townerdat.cpp
   towners.cpp
   track.cpp
 
diff --git a/Source/lua/modules/towners.cpp b/Source/lua/modules/towners.cpp
index b04704b5de7..b1dd524ee38 100644
--- a/Source/lua/modules/towners.cpp
+++ b/Source/lua/modules/towners.cpp
@@ -1,6 +1,7 @@
 #include "lua/modules/towners.hpp"
 
 #include <optional>
+#include <unordered_map>
 #include <utility>
 
 #include <sol/sol.hpp>
@@ -13,20 +14,21 @@
 namespace devilution {
 namespace {
 
-const char *const TownerTableNames[NUM_TOWNER_TYPES] {
-	"griswold",
-	"pepin",
-	"deadguy",
-	"ogden",
-	"cain",
-	"farnham",
-	"adria",
-	"gillian",
-	"wirt",
-	"cow",
-	"lester",
-	"celia",
-	"nut",
+// Map from towner type enum to Lua table name
+const std::unordered_map<_talker_id, const char *> TownerTableNames = {
+	{ TOWN_SMITH, "griswold" },
+	{ TOWN_HEALER, "pepin" },
+	{ TOWN_DEADGUY, "deadguy" },
+	{ TOWN_TAVERN, "ogden" },
+	{ TOWN_STORY, "cain" },
+	{ TOWN_DRUNK, "farnham" },
+	{ TOWN_WITCH, "adria" },
+	{ TOWN_BMAID, "gillian" },
+	{ TOWN_PEGBOY, "wirt" },
+	{ TOWN_COW, "cow" },
+	{ TOWN_FARMER, "lester" },
+	{ TOWN_GIRL, "celia" },
+	{ TOWN_COWFARM, "nut" },
 };
 
 void PopulateTownerTable(_talker_id townerId, sol::table &out)
@@ -44,10 +46,15 @@ void PopulateTownerTable(_talker_id townerId, sol::table &out)
 sol::table LuaTownersModule(sol::state_view &lua)
 {
 	sol::table table = lua.create_table();
-	for (uint8_t townerId = TOWN_SMITH; townerId < NUM_TOWNER_TYPES; ++townerId) {
+	// Iterate over all towner types found in TSV data
+	for (const auto &[townerId, name] : TownerLongNames) {
+		auto tableNameIt = TownerTableNames.find(townerId);
+		if (tableNameIt == TownerTableNames.end())
+			continue; // Skip if no table name mapping
+
 		sol::table townerTable = lua.create_table();
-		PopulateTownerTable(static_cast<_talker_id>(townerId), townerTable);
-		LuaSetDoc(table, TownerTableNames[townerId], /*signature=*/"", TownerLongNames[townerId], std::move(townerTable));
+		PopulateTownerTable(townerId, townerTable);
+		LuaSetDoc(table, tableNameIt->second, /*signature=*/"", name.c_str(), std::move(townerTable));
 	}
 	return table;
 }
diff --git a/Source/msg.cpp b/Source/msg.cpp
index 29fd9d930c2..f5cb1b9fa24 100644
--- a/Source/msg.cpp
+++ b/Source/msg.cpp
@@ -1953,7 +1953,7 @@ size_t OnTalkXY(const TCmdLocParam1 &message, Player &player)
 	const Point position { message.x, message.y };
 	const uint16_t townerIdx = Swap16LE(message.wParam1);
 
-	if (gbBufferMsgs != 1 && player.isOnActiveLevel() && InDungeonBounds(position) && townerIdx < NUM_TOWNERS) {
+	if (gbBufferMsgs != 1 && player.isOnActiveLevel() && InDungeonBounds(position) && townerIdx < GetNumTowners()) {
 		MakePlrPath(player, position, false);
 		player.destAction = ACTION_TALK;
 		player.destParam1 = townerIdx;
diff --git a/Source/quests.cpp b/Source/quests.cpp
index 9c1fa68d5da..c5442d4cca0 100644
--- a/Source/quests.cpp
+++ b/Source/quests.cpp
@@ -29,6 +29,7 @@
 #include "options.h"
 #include "panels/ui_panels.hpp"
 #include "stores.h"
+#include "townerdat.hpp"
 #include "towners.h"
 #include "utils/endian_swap.hpp"
 #include "utils/is_of.hpp"
@@ -197,8 +198,8 @@ void StartPWaterPurify()
 
 void InitQuests()
 {
-	QuestDialogTable[TOWN_HEALER][Q_MUSHROOM] = TEXT_NONE;
-	QuestDialogTable[TOWN_WITCH][Q_MUSHROOM] = TEXT_MUSH9;
+	SetTownerQuestDialog(TOWN_HEALER, Q_MUSHROOM, TEXT_NONE);
+	SetTownerQuestDialog(TOWN_WITCH, Q_MUSHROOM, TEXT_MUSH9);
 
 	QuestLogIsOpen = false;
 	WaterDone = 0;
@@ -626,10 +627,10 @@ void ResyncQuests()
 		} else {
 			if (Quests[Q_MUSHROOM]._qactive == QUEST_ACTIVE) {
 				if (Quests[Q_MUSHROOM]._qvar1 >= QS_MUSHGIVEN) {
-					QuestDialogTable[TOWN_WITCH][Q_MUSHROOM] = TEXT_NONE;
-					QuestDialogTable[TOWN_HEALER][Q_MUSHROOM] = TEXT_MUSH3;
+					SetTownerQuestDialog(TOWN_WITCH, Q_MUSHROOM, TEXT_NONE);
+					SetTownerQuestDialog(TOWN_HEALER, Q_MUSHROOM, TEXT_MUSH3);
 				} else if (Quests[Q_MUSHROOM]._qvar1 >= QS_BRAINGIVEN) {
-					QuestDialogTable[TOWN_HEALER][Q_MUSHROOM] = TEXT_NONE;
+					SetTownerQuestDialog(TOWN_HEALER, Q_MUSHROOM, TEXT_NONE);
 				}
 			}
 		}
diff --git a/Source/stores.cpp b/Source/stores.cpp
index e8d255d72ab..0ddabdba005 100644
--- a/Source/stores.cpp
+++ b/Source/stores.cpp
@@ -26,6 +26,7 @@
 #include "options.h"
 #include "panels/info_box.hpp"
 #include "qol/stash.h"
+#include "townerdat.hpp"
 #include "towners.h"
 #include "utils/format_int.hpp"
 #include "utils/language.h"
@@ -1207,7 +1208,7 @@ void StartTalk()
 
 	int sn = 0;
 	for (auto &quest : Quests) {
-		if (quest._qactive == QUEST_ACTIVE && QuestDialogTable[TownerId][quest._qidx] != TEXT_NONE && quest._qlog)
+		if (quest._qactive == QUEST_ACTIVE && GetTownerQuestDialog(TownerId, quest._qidx) != TEXT_NONE && quest._qlog)
 			sn++;
 	}
 
@@ -1222,7 +1223,7 @@ void StartTalk()
 	const int sn2 = sn - 2;
 
 	for (auto &quest : Quests) {
-		if (quest._qactive == QUEST_ACTIVE && QuestDialogTable[TownerId][quest._qidx] != TEXT_NONE && quest._qlog) {
+		if (quest._qactive == QUEST_ACTIVE && GetTownerQuestDialog(TownerId, quest._qidx) != TEXT_NONE && quest._qlog) {
 			AddSText(0, sn, _(QuestsData[quest._qidx]._qlstr), UiFlags::ColorWhite | UiFlags::AlignCenter, true);
 			sn += la;
 		}
@@ -1911,7 +1912,7 @@ void TalkEnter()
 
 	int sn = 0;
 	for (auto &quest : Quests) {
-		if (quest._qactive == QUEST_ACTIVE && QuestDialogTable[TownerId][quest._qidx] != TEXT_NONE && quest._qlog)
+		if (quest._qactive == QUEST_ACTIVE && GetTownerQuestDialog(TownerId, quest._qidx) != TEXT_NONE && quest._qlog)
 			sn++;
 	}
 	int la = 2;
@@ -1930,9 +1931,9 @@ void TalkEnter()
 	}
 
 	for (auto &quest : Quests) {
-		if (quest._qactive == QUEST_ACTIVE && QuestDialogTable[TownerId][quest._qidx] != TEXT_NONE && quest._qlog) {
+		if (quest._qactive == QUEST_ACTIVE && GetTownerQuestDialog(TownerId, quest._qidx) != TEXT_NONE && quest._qlog) {
 			if (sn == CurrentTextLine) {
-				InitQTextMsg(QuestDialogTable[TownerId][quest._qidx]);
+				InitQTextMsg(GetTownerQuestDialog(TownerId, quest._qidx));
 			}
 			sn += la;
 		}
diff --git a/Source/townerdat.cpp b/Source/townerdat.cpp
new file mode 100644
index 00000000000..13b44974930
--- /dev/null
+++ b/Source/townerdat.cpp
@@ -0,0 +1,245 @@
+/**
+ * @file townerdat.cpp
+ *
+ * Implementation of towner data loading from TSV files.
+ */
+#include "townerdat.hpp"
+
+#include <charconv>
+#include <optional>
+#include <string_view>
+#include <unordered_map>
+#include <vector>
+
+#include <expected.hpp>
+#include <magic_enum/magic_enum.hpp>
+
+#include "data/file.hpp"
+#include "data/record_reader.hpp"
+
+namespace devilution {
+
+std::vector<TownerDataEntry> TownersDataEntries;
+std::unordered_map<_talker_id, std::array<_speech_id, MAXQUESTS>> TownerQuestDialogTable;
+
+namespace {
+
+/**
+ * @brief Generic enum parser using magic_enum.
+ * @tparam EnumT The enum type to parse
+ * @param value The string representation of the enum value
+ * @return The parsed enum value, or an error message
+ */
+template <typename EnumT>
+tl::expected<EnumT, std::string> ParseEnum(std::string_view value)
+{
+	const auto enumValueOpt = magic_enum::enum_cast<EnumT>(value);
+	if (enumValueOpt.has_value()) {
+		return enumValueOpt.value();
+	}
+	return tl::make_unexpected("Unknown enum value");
+}
+
+/**
+ * @brief Parses a comma-separated list of values.
+ * @tparam T The output type
+ * @tparam Parser A callable that converts string_view to optional<T>
+ * @param value The comma-separated string
+ * @param out Vector to store parsed values (cleared first)
+ * @param parser Function to parse individual tokens
+ */
+template <typename T, typename Parser>
+void ParseCommaSeparatedList(std::string_view value, std::vector<T> &out, Parser parser)
+{
+	out.clear();
+	if (value.empty()) return;
+
+	size_t start = 0;
+	while (start < value.size()) {
+		size_t end = value.find(',', start);
+		if (end == std::string_view::npos) end = value.size();
+
+		std::string_view token = value.substr(start, end - start);
+		if (auto result = parser(token)) {
+			out.push_back(*result);
+		}
+
+		start = end + 1;
+	}
+}
+
+/**
+ * @brief Parses a comma-separated list of speech IDs.
+ */
+void ParseGossipTexts(std::string_view value, std::vector<_speech_id> &out)
+{
+	ParseCommaSeparatedList(value, out, [](std::string_view token) -> std::optional<_speech_id> {
+		if (auto result = ParseSpeechId(token); result.has_value()) {
+			return result.value();
+		}
+		return std::nullopt;
+	});
+}
+
+/**
+ * @brief Parses a comma-separated list of integers for animation frame order.
+ */
+void ParseAnimOrder(std::string_view value, std::vector<uint8_t> &out)
+{
+	ParseCommaSeparatedList(value, out, [](std::string_view token) -> std::optional<uint8_t> {
+		int val = 0;
+		if (auto [ptr, ec] = std::from_chars(token.data(), token.data() + token.size(), val); ec == std::errc()) {
+			return static_cast<uint8_t>(val);
+		}
+		return std::nullopt;
+	});
+}
+
+void LoadTownersFromFile()
+{
+	const std::string_view filename = "txtdata\\towners\\towners.tsv";
+	DataFile dataFile = DataFile::loadOrDie(filename);
+	dataFile.skipHeaderOrDie(filename);
+
+	TownersDataEntries.clear();
+	TownersDataEntries.reserve(dataFile.numRecords());
+
+	for (DataFileRecord record : dataFile) {
+		RecordReader reader { record, filename };
+		TownerDataEntry &entry = TownersDataEntries.emplace_back();
+
+		reader.read("type", entry.type, ParseEnum<_talker_id>);
+		reader.readString("name", entry.name);
+		reader.readInt("position_x", entry.position.x);
+		reader.readInt("position_y", entry.position.y);
+		reader.read("direction", entry.direction, ParseEnum<Direction>);
+		reader.readInt("animWidth", entry.animWidth);
+		reader.readString("animPath", entry.animPath);
+		reader.readOptionalInt("animFrames", entry.animFrames);
+		reader.readOptionalInt("animDelay", entry.animDelay);
+
+		std::string gossipStr;
+		reader.readString("gossipTexts", gossipStr);
+		ParseGossipTexts(gossipStr, entry.gossipTexts);
+
+		std::string animOrderStr;
+		reader.readString("animOrder", animOrderStr);
+		ParseAnimOrder(animOrderStr, entry.animOrder);
+	}
+
+	TownersDataEntries.shrink_to_fit();
+}
+
+void LoadQuestDialogFromFile()
+{
+	const std::string_view filename = "txtdata\\towners\\quest_dialog.tsv";
+	DataFile dataFile = DataFile::loadOrDie(filename);
+
+	// Initialize table (will be populated as we read rows)
+	TownerQuestDialogTable.clear();
+
+	// Parse header to find which quest columns exist
+	// Store the iterator to avoid temporary lifetime issues
+	auto headerIt = dataFile.begin();
+	DataFileRecord headerRecord = *headerIt;
+	std::unordered_map<std::string, unsigned> columnMap;
+	unsigned columnIndex = 0;
+	for (DataFileField field : headerRecord) {
+		columnMap[std::string(field.value())] = columnIndex++;
+	}
+
+	// Reset header position and skip for data reading
+	dataFile.resetHeader();
+	dataFile.skipHeaderOrDie(filename);
+
+	// Find the towner_type column index
+	if (!columnMap.contains("towner_type")) {
+		return; // Invalid file format
+	}
+	unsigned townerTypeColIndex = columnMap["towner_type"];
+
+	// Build quest column index map
+	std::unordered_map<quest_id, unsigned> questColumnMap;
+	for (quest_id quest : magic_enum::enum_values<quest_id>()) {
+		if (quest == Q_INVALID || quest >= MAXQUESTS) continue;
+
+		auto questName = std::string(magic_enum::enum_name(quest));
+		if (columnMap.contains(questName)) {
+			questColumnMap[quest] = columnMap[questName];
+		}
+	}
+
+	// Read data rows
+	for (DataFileRecord record : dataFile) {
+		// Read all fields into a map keyed by column index for indexed access
+		std::unordered_map<unsigned, std::string_view> fields;
+		for (DataFileField field : record) {
+			fields[field.column()] = field.value();
+		}
+
+		// Read towner_type
+		if (!fields.contains(townerTypeColIndex)) {
+			continue; // Invalid row
+		}
+
+		auto townerTypeResult = ParseEnum<_talker_id>(fields[townerTypeColIndex]);
+		if (!townerTypeResult.has_value()) {
+			continue; // Invalid towner type
+		}
+		_talker_id townerType = townerTypeResult.value();
+
+		// Initialize row if it doesn't exist, then get reference
+		auto [it, inserted] = TownerQuestDialogTable.try_emplace(townerType);
+		if (inserted) {
+			it->second.fill(TEXT_NONE);
+		}
+		auto &dialogRow = it->second;
+
+		// Read quest columns that exist in this file
+		for (const auto &[quest, colIndex] : questColumnMap) {
+			if (!fields.contains(colIndex)) {
+				continue; // Column missing in this row
+			}
+
+			auto speechResult = ParseSpeechId(fields[colIndex]);
+			if (speechResult.has_value()) {
+				dialogRow[quest] = speechResult.value();
+			}
+		}
+	}
+}
+
+} // namespace
+
+void LoadTownerData()
+{
+	LoadTownersFromFile();
+	LoadQuestDialogFromFile();
+}
+
+_speech_id GetTownerQuestDialog(_talker_id type, quest_id quest)
+{
+	if (quest < 0 || quest >= MAXQUESTS) {
+		return TEXT_NONE;
+	}
+	auto it = TownerQuestDialogTable.find(type);
+	if (it == TownerQuestDialogTable.end()) {
+		return TEXT_NONE;
+	}
+	return it->second[quest];
+}
+
+void SetTownerQuestDialog(_talker_id type, quest_id quest, _speech_id speech)
+{
+	if (quest < 0 || quest >= MAXQUESTS) {
+		return;
+	}
+	// Initialize row if it doesn't exist
+	auto [it, inserted] = TownerQuestDialogTable.try_emplace(type);
+	if (inserted) {
+		it->second.fill(TEXT_NONE);
+	}
+	it->second[quest] = speech;
+}
+
+} // namespace devilution
diff --git a/Source/townerdat.hpp b/Source/townerdat.hpp
new file mode 100644
index 00000000000..2b76465a50c
--- /dev/null
+++ b/Source/townerdat.hpp
@@ -0,0 +1,68 @@
+/**
+ * @file townerdat.hpp
+ *
+ * Interface for loading towner data from TSV files.
+ */
+#pragma once
+
+#include <cstdint>
+#include <string>
+#include <unordered_map>
+#include <vector>
+
+#include "engine/direction.hpp"
+#include "levels/gendung.h"
+#include "objdat.h"
+#include "textdat.h"
+#include "towners.h"
+
+namespace devilution {
+
+/**
+ * @brief Data for a single towner entry loaded from TSV.
+ */
+struct TownerDataEntry {
+	_talker_id type; // Parsed from TSV using magic_enum
+	std::string name;
+	Point position;
+	Direction direction;
+	uint16_t animWidth;
+	std::string animPath;
+	uint8_t animFrames;
+	int16_t animDelay;
+	std::vector<_speech_id> gossipTexts;
+	std::vector<uint8_t> animOrder;
+};
+
+/** Contains the data for all towners loaded from TSV. */
+extern std::vector<TownerDataEntry> TownersDataEntries;
+
+/** Contains the quest dialog table loaded from TSV. Indexed by [towner_type][quest_id]. */
+extern std::unordered_map<_talker_id, std::array<_speech_id, MAXQUESTS>> TownerQuestDialogTable;
+
+/**
+ * @brief Loads towner data from TSV files.
+ *
+ * This function loads data from:
+ * - txtdata/towners/towners.tsv - Main towner definitions
+ * - txtdata/towners/quest_dialog.tsv - Quest dialog mappings
+ */
+void LoadTownerData();
+
+/**
+ * @brief Gets the quest dialog speech ID for a towner and quest combination.
+ * @param type The towner type
+ * @param quest The quest ID
+ * @return The speech ID for the dialog, or TEXT_NONE if not available
+ */
+_speech_id GetTownerQuestDialog(_talker_id type, quest_id quest);
+
+/**
+ * @brief Sets the quest dialog speech ID for a towner and quest combination.
+ * @param type The towner type
+ * @param quest The quest ID
+ * @param speech The speech ID to set
+ */
+void SetTownerQuestDialog(_talker_id type, quest_id quest, _speech_id speech);
+
+} // namespace devilution
diff --git a/Source/towners.cpp b/Source/towners.cpp
index d3294ffab94..db0f77fb578 100644
--- a/Source/towners.cpp
+++ b/Source/towners.cpp
@@ -1,6 +1,8 @@
 #include "towners.h"
 
+#include <algorithm>
 #include <cstdint>
+#include <unordered_map>
 
 #include "cursor.h"
 #include "engine/clx_sprite.hpp"
@@ -12,6 +14,7 @@
 #include "minitext.h"
 #include "stores.h"
 #include "textdat.h"
+#include "townerdat.hpp"
 #include "utils/is_of.hpp"
 #include "utils/language.h"
 #include "utils/str_case.hpp"
@@ -26,14 +29,56 @@ int CowClicks;
 /** Specifies the active sound effect ID for interacting with cows. */
 SfxID CowPlaying = SfxID::None;
 
+/** Storage for animation order data loaded from TSV (needs stable addresses for span). */
+std::vector<std::vector<uint8_t>> TownerAnimOrderStorage;
+
+/**
+ * @brief Defines the behavior (init and talk functions) for each towner type.
+ *
+ * The actual data (position, animation, gossip) comes from TSV files.
+ * This struct only holds the code that can't be data-driven.
+ */
 struct TownerData {
 	_talker_id type;
-	Point position;
-	Direction dir;
-	void (*init)(Towner &towner, const TownerData &townerData);
+	/** Custom initialization function, or nullptr to use the default InitTownerFromData. */
+	void (*init)(Towner &towner, const TownerDataEntry &entry);
+	/** Function called when the player talks to this towner. */
 	void (*talk)(Player &player, Towner &towner);
 };
 
+/**
+ * @brief Lookup table from towner type to its behavior data.
+ *
+ * Populated during InitTowners() from the TownersData array.
+ */
+std::unordered_map<_talker_id, const TownerData *> TownerBehaviors;
+
+/**
+ * @brief Default towner initialization using TSV data.
+ *
+ * Sets up animation, gossip texts, and other properties from the TSV entry.
+ * Used for most towners; special cases (cows, cow farmer) have custom init functions.
+ */
+void InitTownerFromData(Towner &towner, const TownerDataEntry &entry);
+
+#ifdef _DEBUG
+/**
+ * @brief Finds the towner data entry from TSV for a given type.
+ */
+const TownerDataEntry *FindTownerDataEntry(_talker_id type, Point position = {})
+{
+	for (const auto &entry : TownersDataEntries) {
+		if (entry.type == type) {
+			// For types with multiple instances (like cows), match by position
+			if (position != Point {} && entry.position != position)
+				continue;
+			return &entry;
+		}
+	}
+	return nullptr;
+}
+#endif
+
 void NewTownerAnim(Towner &towner, ClxSpriteList sprites, uint8_t numFrames, int delay)
 {
 	towner.anim.emplace(sprites);
@@ -43,22 +88,19 @@ void NewTownerAnim(Towner &towner, ClxSpriteList sprites, uint8_t numFrames, int
 	towner._tAnimDelay = delay;
 }
 
-void InitTownerInfo(Towner &towner, const TownerData &townerData)
+void InitTownerInfo(Towner &towner, const TownerData &townerData, const TownerDataEntry &entry)
 {
 	towner._ttype = townerData.type;
-	towner.name = _(TownerLongNames[townerData.type]);
-	towner.position = townerData.position;
+	auto nameIt = TownerLongNames.find(townerData.type);
+	towner.name = nameIt != TownerLongNames.end() ? _(nameIt->second.c_str()) : std::string_view(entry.name);
+	towner.position = entry.position;
 	towner.talk = townerData.talk;
 
-	townerData.init(towner, townerData);
-}
-
-void InitTownerInfo(int16_t i, const TownerData &townerData)
-{
-	// It's necessary to assign this before invoking townerData.init()
-	// specifically for the cows that need to read this value to fill adjacent tiles
-	dMonster[townerData.position.x][townerData.position.y] = i + 1;
-	InitTownerInfo(Towners[i], townerData);
+	if (townerData.init != nullptr) {
+		townerData.init(towner, entry);
+	} else {
+		InitTownerFromData(towner, entry);
+	}
 }
 
 void LoadTownerAnimations(Towner &towner, const char *path, int frames, int delay)
@@ -69,153 +111,49 @@ void LoadTownerAnimations(Towner &towner, const char *path, int frames, int dela
 }
 
 /**
- * @brief Load Griswold into the game
+ * @brief Default towner initialization using TSV data.
  */
-void InitSmith(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	static const uint8_t AnimOrder[] = {
-		// clang-format off
-		4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4,
-		4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4,
-		4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4,
-		4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4,
-		4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4,
-		4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15,
-		0, 0, 0, 0, 0, 0,  0,  0,  0,  0,  0,  0,  0,  0, 0, 1, 2, 3
-		// clang-format on
-	};
-	towner.animOrder = { AnimOrder };
-	LoadTownerAnimations(towner, "towners\\smith\\smithn", 16, 3);
-	towner.gossip = PickRandomlyAmong({ TEXT_GRISWOLD2, TEXT_GRISWOLD3, TEXT_GRISWOLD4, TEXT_GRISWOLD5, TEXT_GRISWOLD6, TEXT_GRISWOLD7, TEXT_GRISWOLD8, TEXT_GRISWOLD9, TEXT_GRISWOLD10, TEXT_GRISWOLD12, TEXT_GRISWOLD13 });
-}
-
-void InitBarOwner(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	static const uint8_t AnimOrder[] = {
-		// clang-format off
-		0, 1, 2, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 1, 0, 15, 14, 13, 13, 14, 15,
-		0, 1, 2, 3, 4,  5,  6,  7,  8,  9, 10, 11, 12, 13, 14, 15
-		// clang-format on
-	};
-	towner.animOrder = { AnimOrder };
-	LoadTownerAnimations(towner, "towners\\twnf\\twnfn", 16, 3);
-	towner.gossip = PickRandomlyAmong({ TEXT_OGDEN2, TEXT_OGDEN3, TEXT_OGDEN4, TEXT_OGDEN5, TEXT_OGDEN6, TEXT_OGDEN8, TEXT_OGDEN9, TEXT_OGDEN10 });
-}
-
-void InitTownDead(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	towner.animOrder = {};
-	LoadTownerAnimations(towner, "towners\\butch\\deadguy", 8, 6);
-}
-
-void InitWitch(Towner &towner, const TownerData &townerData)
+void InitTownerFromData(Towner &towner, const TownerDataEntry &entry)
 {
-	towner._tAnimWidth = 96;
-	static const uint8_t AnimOrder[] = {
-		// clang-format off
-		 3,  3,  3,  4,  5,  5,  5,  4,  3, 14, 13, 12, 12, 12, 13, 14, 3, 4, 5, 5, 5, 4,
-		 3,  3,  3,  4,  5,  5,  5,  4,  3, 14, 13, 12, 12, 12, 13, 14, 3, 4, 5, 5, 5, 4,
-		 3,  3,  3,  4,  5,  5,  5,  4,  3, 14, 13, 12, 12, 12, 13, 14, 3, 4, 5, 5, 5, 4,
-		 3,  2,  1,  0, 18, 17, 18,  0,  1,  0, 18, 17, 18,  0,  1,
-		 0,  1,  2,  3,  4,  5,  6,  7,  8,  9, 10, 11, 12, 13, 14,
-		14, 14, 13, 12, 12, 12, 12, 13, 14,
-		14, 14, 13, 12, 11, 11, 11, 10,  9,  9,  9,  8,
-		 7,  8,  9,  9, 10, 11, 12, 13, 14, 15, 16, 17, 18,
-		 0,  1,  0, 18, 17, 18,  0,  1,  0,  1,  2
-		// clang-format on
-	};
-	towner.animOrder = { AnimOrder };
-	LoadTownerAnimations(towner, "towners\\townwmn1\\witch", 19, 6);
-	towner.gossip = PickRandomlyAmong({ TEXT_ADRIA2, TEXT_ADRIA3, TEXT_ADRIA4, TEXT_ADRIA5, TEXT_ADRIA6, TEXT_ADRIA7, TEXT_ADRIA8, TEXT_ADRIA9, TEXT_ADRIA10, TEXT_ADRIA12, TEXT_ADRIA13 });
-}
+	towner._tAnimWidth = entry.animWidth;
 
-void InitBarmaid(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	towner.animOrder = {};
-	LoadTownerAnimations(towner, "towners\\townwmn1\\wmnn", 18, 6);
-	towner.gossip = PickRandomlyAmong({ TEXT_GILLIAN2, TEXT_GILLIAN3, TEXT_GILLIAN4, TEXT_GILLIAN5, TEXT_GILLIAN6, TEXT_GILLIAN7, TEXT_GILLIAN9, TEXT_GILLIAN10 });
+	// Store animation order and set the span
+	if (!entry.animOrder.empty()) {
+		TownerAnimOrderStorage.push_back(entry.animOrder);
+		towner.animOrder = { TownerAnimOrderStorage.back() };
+	} else {
+		towner.animOrder = {};
+	}
+
+	if (!entry.animPath.empty()) {
+		LoadTownerAnimations(towner, entry.animPath.c_str(), entry.animFrames, entry.animDelay);
+	}
+
+	// Set gossip from TSV data
+	if (!entry.gossipTexts.empty()) {
+		const auto index = std::max<int32_t>(GenerateRnd(static_cast<int32_t>(entry.gossipTexts.size())), 0);
+		towner.gossip = entry.gossipTexts[index];
+	}
 }
 
-void InitBoy(Towner &towner, const TownerData &townerData)
+/**
+ * @brief Special initialization for cows.
+ *
+ * Cows differ from other towners:
+ * - They share a sprite sheet (CowSprites) instead of loading individual animations
+ * - They occupy multiple tiles (4 tiles for collision purposes)
+ * - Animation frame is randomized on spawn
+ */
+void InitCows(Towner &towner, const TownerDataEntry &entry)
 {
-	towner._tAnimWidth = 96;
-	towner.animOrder = {};
-	LoadTownerAnimations(towner, "towners\\townboy\\pegkid1", 20, 6);
-	towner.gossip = PickRandomlyAmong({ TEXT_WIRT2, TEXT_WIRT3, TEXT_WIRT4, TEXT_WIRT5, TEXT_WIRT6, TEXT_WIRT7, TEXT_WIRT8, TEXT_WIRT9, TEXT_WIRT11, TEXT_WIRT12 });
-}
-
-void InitHealer(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	static const uint8_t AnimOrder[] = {
-		// clang-format off
-		 0,  1,  2,  2,  1,  0, 19, 18, 18, 19,
-		 0,  1,  2,  2,  1,  0, 19, 18, 18, 19,
-		 0,  1,  2,  2,  1,  0, 19, 18, 18, 19,
-		 0,  1,  2,  2,  1,  0, 19, 18, 18, 19,
-		 0,  1,  2,  3,  4,  5,  6,  7,  8,  9, 10, 11, 12, 13, 14, 15,
-		14, 13, 12, 11, 10,  9,  8,  7,  6,  5,  4,  3,
-		 4,  5,  6,  7,  8,  9, 10, 11, 12, 13, 14, 15,
-		14, 13, 12, 11, 10,  9,  8,  7,  6,  5,  4,  3,
-		 4,  5,  6,  7,  8,  9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19
-		// clang-format on
-	};
-	towner.animOrder = { AnimOrder };
-	LoadTownerAnimations(towner, "towners\\healer\\healer", 20, 6);
-	towner.gossip = PickRandomlyAmong({ TEXT_PEPIN2, TEXT_PEPIN3, TEXT_PEPIN4, TEXT_PEPIN5, TEXT_PEPIN6, TEXT_PEPIN7, TEXT_PEPIN9, TEXT_PEPIN10, TEXT_PEPIN11 });
-}
-
-void InitTeller(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	static const uint8_t AnimOrder[] = {
-		// clang-format off
-		 0,  0, 24, 24, 23, 22, 21, 20, 19, 18, 17, 16, 15, 14,
-		15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 24, 24,  0,  0,  0, 24,
-		 0,  1,  2,  3,  4,  5,  6,  7,  8,  9, 10, 11, 12, 13, 14,
-		13, 12, 11, 10,  9,  8,  7,  6,  5,  4,  3,  2,  1,  0
-		// clang-format on
-	};
-	towner.animOrder = { AnimOrder };
-	LoadTownerAnimations(towner, "towners\\strytell\\strytell", 25, 3);
-	towner.gossip = PickRandomlyAmong({ TEXT_STORY2, TEXT_STORY3, TEXT_STORY4, TEXT_STORY5, TEXT_STORY6, TEXT_STORY7, TEXT_STORY9, TEXT_STORY10, TEXT_STORY11 });
-}
-
-void InitDrunk(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	static const uint8_t AnimOrder[] = {
-		// clang-format off
-		 0, 0, 0,  1,  2,  3,  4,  5,  6,  7,  8, 9, 10, 10, 10, 10, 11, 12, 13, 14, 15, 16, 17, 17,
-		 0, 0, 0, 17, 16, 15, 14, 13, 12, 11, 10, 9, 10, 11, 12, 13, 14, 15, 16, 17,
-		 0, 1, 2,  3,  4,  4,  4,  3,  2,  1
-		// clang-format on
-	};
-	towner.animOrder = { AnimOrder };
-	LoadTownerAnimations(towner, "towners\\drunk\\twndrunk", 18, 3);
-	towner.gossip = PickRandomlyAmong({ TEXT_FARNHAM2, TEXT_FARNHAM3, TEXT_FARNHAM4, TEXT_FARNHAM5, TEXT_FARNHAM6, TEXT_FARNHAM8, TEXT_FARNHAM9, TEXT_FARNHAM10, TEXT_FARNHAM11, TEXT_FARNHAM12, TEXT_FARNHAM13 });
-}
-
-void InitCows(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 128;
+	// Cows use a shared sprite sheet and need special handling
+	towner._tAnimWidth = entry.animWidth;
 	towner.animOrder = {};
 
-	NewTownerAnim(towner, (*CowSprites)[static_cast<size_t>(townerData.dir)], 12, 3);
+	NewTownerAnim(towner, (*CowSprites)[static_cast<size_t>(entry.direction)], 12, 3);
 	towner._tAnimFrame = GenerateRnd(11);
 
-	const Point position = townerData.position;
+	const Point position = entry.position;
 	const int16_t cowId = dMonster[position.x][position.y];
 
 	// Cows are large sprites so take up multiple tiles. Vanilla Diablo/Hellfire allowed the player to stand adjacent
@@ -231,31 +169,24 @@ void InitCows(Towner &towner, const TownerData &townerData)
 	dMonster[offset.x][offset.y] = -cowId;
 }
 
-void InitFarmer(Towner &towner, const TownerData &townerData)
+/**
+ * @brief Special initialization for the cow farmer (Complete Nut).
+ *
+ * Uses different sprites depending on whether the Jersey quest is complete.
+ */
+void InitCowFarmer(Towner &towner, const TownerDataEntry &entry)
 {
-	towner._tAnimWidth = 96;
+	towner._tAnimWidth = entry.animWidth;
 	towner.animOrder = {};
-	LoadTownerAnimations(towner, "towners\\farmer\\farmrn2", 15, 3);
-}
 
-void InitCowFarmer(Towner &towner, const TownerData &townerData)
-{
+	// CowFarmer has special logic for quest state
 	const char *celPath = "towners\\farmer\\cfrmrn2";
 	if (Quests[Q_JERSEY]._qactive == QUEST_DONE) {
 		celPath = "towners\\farmer\\mfrmrn2";
 	}
-	towner._tAnimWidth = 96;
-	towner.animOrder = {};
 	LoadTownerAnimations(towner, celPath, 15, 3);
 }
 
-void InitGirl(Towner &towner, const TownerData &townerData)
-{
-	towner._tAnimWidth = 96;
-	towner.animOrder = {};
-	LoadTownerAnimations(towner, "towners\\girl\\girlw1", 20, 6);
-}
-
 void TownDead(Towner &towner)
 {
 	if (qtextflag) {
@@ -421,8 +352,8 @@ void TalkToWitch(Player &player, Towner & /*witch*/)
 			if (Quests[Q_MUSHROOM]._qvar1 >= QS_TOMEGIVEN && Quests[Q_MUSHROOM]._qvar1 < QS_MUSHGIVEN) {
 				if (RemoveInventoryItemById(player, IDI_MUSHROOM)) {
 					Quests[Q_MUSHROOM]._qvar1 = QS_MUSHGIVEN;
-					QuestDialogTable[TOWN_HEALER][Q_MUSHROOM] = TEXT_MUSH3;
-					QuestDialogTable[TOWN_WITCH][Q_MUSHROOM] = TEXT_NONE;
+					SetTownerQuestDialog(TOWN_HEALER, Q_MUSHROOM, TEXT_MUSH3);
+					SetTownerQuestDialog(TOWN_WITCH, Q_MUSHROOM, TEXT_NONE);
 					Quests[Q_MUSHROOM]._qmsg = TEXT_MUSH10;
 					NetSendCmdQuest(true, Quests[Q_MUSHROOM]);
 					InitQTextMsg(TEXT_MUSH10);
@@ -505,7 +436,7 @@ void TalkToHealer(Player &player, Towner &healer)
 			SpawnQuestItem(IDI_SPECELIX, healer.position + Displacement { 0, 1 }, 0, SelectionRegion::None, true);
 			InitQTextMsg(TEXT_MUSH4);
 			blackMushroom._qvar1 = QS_BRAINGIVEN;
-			QuestDialogTable[TOWN_HEALER][Q_MUSHROOM] = TEXT_NONE;
+			SetTownerQuestDialog(TOWN_HEALER, Q_MUSHROOM, TEXT_NONE);
 			NetSendCmdQuest(true, blackMushroom);
 			return;
 		}
@@ -750,64 +681,38 @@ void TalkToGirl(Player &player, Towner &girl)
 
 const TownerData TownersData[] = {
 	// clang-format off
-	// type         position    dir                   init           talk
-	{ TOWN_SMITH,   { 62, 63 }, Direction::SouthWest, InitSmith,     TalkToBlackSmith  },
-	{ TOWN_HEALER,  { 55, 79 }, Direction::SouthEast, InitHealer,    TalkToHealer      },
-	{ TOWN_DEADGUY, { 24, 32 }, Direction::North,     InitTownDead,  TalkToDeadguy     },
-	{ TOWN_TAVERN,  { 55, 62 }, Direction::SouthWest, InitBarOwner,  TalkToBarOwner    },
-	{ TOWN_STORY,   { 62, 71 }, Direction::South,     InitTeller,    TalkToStoryteller },
-	{ TOWN_DRUNK,   { 71, 84 }, Direction::South,     InitDrunk,     TalkToDrunk       },
-	{ TOWN_WITCH,   { 80, 20 }, Direction::South,     InitWitch,     TalkToWitch       },
-	{ TOWN_BMAID,   { 43, 66 }, Direction::South,     InitBarmaid,   TalkToBarmaid     },
-	{ TOWN_PEGBOY,  { 11, 53 }, Direction::South,     InitBoy,       TalkToBoy         },
-	{ TOWN_COW,     { 58, 16 }, Direction::SouthWest, InitCows,      TalkToCow         },
-	{ TOWN_COW,     { 56, 14 }, Direction::NorthWest, InitCows,      TalkToCow         },
-	{ TOWN_COW,     { 59, 20 }, Direction::North,     InitCows,      TalkToCow         },
-	{ TOWN_COWFARM, { 61, 22 }, Direction::SouthWest, InitCowFarmer, TalkToCowFarmer   },
-	{ TOWN_FARMER,  { 62, 16 }, Direction::South,     InitFarmer,    TalkToFarmer      },
-	{ TOWN_GIRL,    { 77, 43 }, Direction::South,     InitGirl,      TalkToGirl        },
+	// type          init (nullptr = default)  talk
+	{ TOWN_SMITH,   nullptr,       TalkToBlackSmith  },
+	{ TOWN_HEALER,  nullptr,       TalkToHealer      },
+	{ TOWN_DEADGUY, nullptr,       TalkToDeadguy     },
+	{ TOWN_TAVERN,  nullptr,       TalkToBarOwner    },
+	{ TOWN_STORY,   nullptr,       TalkToStoryteller },
+	{ TOWN_DRUNK,   nullptr,       TalkToDrunk       },
+	{ TOWN_WITCH,   nullptr,       TalkToWitch       },
+	{ TOWN_BMAID,   nullptr,       TalkToBarmaid     },
+	{ TOWN_PEGBOY,  nullptr,       TalkToBoy         },
+	{ TOWN_COW,     InitCows,      TalkToCow         },
+	{ TOWN_COWFARM, InitCowFarmer, TalkToCowFarmer   },
+	{ TOWN_FARMER,  nullptr,       TalkToFarmer      },
+	{ TOWN_GIRL,    nullptr,       TalkToGirl        },
 	// clang-format on
 };
 
 } // namespace
 
-Towner Towners[NUM_TOWNERS];
-
-const char *const TownerLongNames[NUM_TOWNER_TYPES] {
-	N_("Griswold the Blacksmith"),
-	N_("Pepin the Healer"),
-	N_("Wounded Townsman"),
-	N_("Ogden the Tavern owner"),
-	N_("Cain the Elder"),
-	N_("Farnham the Drunk"),
-	N_("Adria the Witch"),
-	N_("Gillian the Barmaid"),
-	N_("Wirt the Peg-legged boy"),
-	N_("Cow"),
-	N_("Lester the farmer"),
-	N_("Celia"),
-	N_("Complete Nut")
-};
+std::vector<Towner> Towners;
 
-/** Contains the data related to quest gossip for each towner ID. */
-_speech_id QuestDialogTable[NUM_TOWNER_TYPES][MAXQUESTS] = {
-	// clang-format off
-	//                 Q_ROCK,       Q_MUSHROOM,  Q_GARBUD,  Q_ZHAR,    Q_VEIL,     Q_DIABLO,   Q_BUTCHER,   Q_LTBANNER,   Q_BLIND,     Q_BLOOD,     Q_ANVIL,      Q_WARLORD,    Q_SKELKING,  Q_PWATER,      Q_SCHAMB,   Q_BETRAYER,  Q_GRAVE,     Q_FARMER,  Q_GIRL,    Q_TRADER,  Q_DEFILER, Q_NAKRUL,  Q_CORNSTN, Q_JERSEY
-	/*TOWN_SMITH*/   { TEXT_INFRA6,  TEXT_MUSH6,  TEXT_NONE, TEXT_NONE, TEXT_VEIL5, TEXT_NONE,  TEXT_BUTCH5, TEXT_BANNER6, TEXT_BLIND5, TEXT_BLOOD5, TEXT_ANVIL6,  TEXT_WARLRD5, TEXT_KING7,  TEXT_POISON7,  TEXT_BONE5, TEXT_VILE9,  TEXT_GRAVE2, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_HEALER*/  { TEXT_INFRA3,  TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_VEIL3, TEXT_NONE,  TEXT_BUTCH3, TEXT_BANNER4, TEXT_BLIND3, TEXT_BLOOD3, TEXT_ANVIL3,  TEXT_WARLRD3, TEXT_KING5,  TEXT_POISON4,  TEXT_BONE3, TEXT_VILE7,  TEXT_GRAVE3, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_DEADGUY*/ { TEXT_NONE,    TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE,  TEXT_NONE,  TEXT_NONE,   TEXT_NONE,    TEXT_NONE,   TEXT_NONE,   TEXT_NONE,    TEXT_NONE,    TEXT_NONE,   TEXT_NONE,     TEXT_NONE,  TEXT_NONE,   TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_TAVERN*/  { TEXT_INFRA2,  TEXT_MUSH2,  TEXT_NONE, TEXT_NONE, TEXT_VEIL2, TEXT_NONE,  TEXT_BUTCH2, TEXT_NONE,    TEXT_BLIND2, TEXT_BLOOD2, TEXT_ANVIL2,  TEXT_WARLRD2, TEXT_KING3,  TEXT_POISON2,  TEXT_BONE2, TEXT_VILE4,  TEXT_GRAVE5, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_STORY*/   { TEXT_INFRA1,  TEXT_MUSH1,  TEXT_NONE, TEXT_NONE, TEXT_VEIL1, TEXT_VILE3, TEXT_BUTCH1, TEXT_BANNER1, TEXT_BLIND1, TEXT_BLOOD1, TEXT_ANVIL1,  TEXT_WARLRD1, TEXT_KING1,  TEXT_POISON1,  TEXT_BONE1, TEXT_VILE2,  TEXT_GRAVE6, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_DRUNK*/   { TEXT_INFRA8,  TEXT_MUSH7,  TEXT_NONE, TEXT_NONE, TEXT_VEIL6, TEXT_NONE,  TEXT_BUTCH6, TEXT_BANNER7, TEXT_BLIND6, TEXT_BLOOD6, TEXT_ANVIL8,  TEXT_WARLRD6, TEXT_KING8,  TEXT_POISON8,  TEXT_BONE6, TEXT_VILE10, TEXT_GRAVE7, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_WITCH*/   { TEXT_INFRA9,  TEXT_MUSH9,  TEXT_NONE, TEXT_NONE, TEXT_VEIL7, TEXT_NONE,  TEXT_BUTCH7, TEXT_BANNER8, TEXT_BLIND7, TEXT_BLOOD7, TEXT_ANVIL9,  TEXT_WARLRD7, TEXT_KING9,  TEXT_POISON9,  TEXT_BONE7, TEXT_VILE11, TEXT_GRAVE1, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_BMAID*/   { TEXT_INFRA4,  TEXT_MUSH5,  TEXT_NONE, TEXT_NONE, TEXT_VEIL4, TEXT_NONE,  TEXT_BUTCH4, TEXT_BANNER5, TEXT_BLIND4, TEXT_BLOOD4, TEXT_ANVIL4,  TEXT_WARLRD4, TEXT_KING6,  TEXT_POISON6,  TEXT_BONE4, TEXT_VILE8,  TEXT_GRAVE8, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_PEGBOY*/  { TEXT_INFRA10, TEXT_MUSH13, TEXT_NONE, TEXT_NONE, TEXT_VEIL8, TEXT_NONE,  TEXT_BUTCH8, TEXT_BANNER9, TEXT_BLIND8, TEXT_BLOOD8, TEXT_ANVIL10, TEXT_WARLRD8, TEXT_KING10, TEXT_POISON10, TEXT_BONE8, TEXT_VILE12, TEXT_GRAVE9, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_COW*/     { TEXT_NONE,    TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE,  TEXT_NONE,  TEXT_NONE,   TEXT_NONE,    TEXT_NONE,   TEXT_NONE,   TEXT_NONE,    TEXT_NONE,    TEXT_NONE,   TEXT_NONE,     TEXT_NONE,  TEXT_NONE,   TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_FARMER*/  { TEXT_NONE,    TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE,  TEXT_NONE,  TEXT_NONE,   TEXT_NONE,    TEXT_NONE,   TEXT_NONE,   TEXT_NONE,    TEXT_NONE,    TEXT_NONE,   TEXT_NONE,     TEXT_NONE,  TEXT_NONE,   TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_GIRL*/    { TEXT_NONE,    TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE,  TEXT_NONE,  TEXT_NONE,   TEXT_NONE,    TEXT_NONE,   TEXT_NONE,   TEXT_NONE,    TEXT_NONE,    TEXT_NONE,   TEXT_NONE,     TEXT_NONE,  TEXT_NONE,   TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	/*TOWN_COWFARM*/ { TEXT_NONE,    TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE,  TEXT_NONE,  TEXT_NONE,   TEXT_NONE,    TEXT_NONE,   TEXT_NONE,   TEXT_NONE,    TEXT_NONE,    TEXT_NONE,   TEXT_NONE,     TEXT_NONE,  TEXT_NONE,   TEXT_NONE,   TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE, TEXT_NONE },
-	// clang-format on
-};
+std::unordered_map<_talker_id, std::string> TownerLongNames;
+
+size_t GetNumTownerTypes()
+{
+	return TownerLongNames.size();
+}
+
+size_t GetNumTowners()
+{
+	return Towners.size();
+}
 
 bool IsTownerPresent(_talker_id npc)
 {
@@ -838,14 +743,41 @@ void InitTowners()
 {
 	assert(!CowSprites);
 
+	// Load towner data from TSV files
+	LoadTownerData();
+	TownerAnimOrderStorage.clear();
+
+	// Build lookup table for towner behaviors
+	TownerBehaviors.clear();
+	for (const auto &behavior : TownersData) {
+		TownerBehaviors[behavior.type] = &behavior;
+	}
+
+	// Build TownerLongNames from TSV data (first occurrence of each type wins)
+	TownerLongNames.clear();
+	for (const auto &entry : TownersDataEntries) {
+		TownerLongNames.try_emplace(entry.type, entry.name);
+	}
+
 	CowSprites.emplace(LoadCelSheet("towners\\animals\\cow", 128));
 
+	Towners.clear();
+	Towners.reserve(TownersDataEntries.size());
 	int16_t i = 0;
-	for (const auto &townerData : TownersData) {
-		if (!IsTownerPresent(townerData.type))
+	for (const auto &entry : TownersDataEntries) {
+		if (!IsTownerPresent(entry.type))
+			continue;
+
+		auto behaviorIt = TownerBehaviors.find(entry.type);
+		if (behaviorIt == TownerBehaviors.end() || behaviorIt->second == nullptr)
 			continue;
 
-		InitTownerInfo(i, townerData);
+		// It's necessary to assign this before invoking townerData.init()
+		// specifically for the cows that need to read this value to fill adjacent tiles
+		dMonster[entry.position.x][entry.position.y] = i + 1;
+
+		Towners.emplace_back();
+		InitTownerInfo(Towners.back(), *behaviorIt->second, entry);
 		i++;
 	}
 }
@@ -928,17 +860,22 @@ bool DebugTalkToTowner(_talker_id type)
 	// cows have an init function that differs from the rest and isn't compatible with this code, skip them :(
 	if (type == TOWN_COW)
 		return false;
+
+	const TownerData *behavior = TownerBehaviors[type];
+	if (behavior == nullptr)
+		return false;
+
+	const TownerDataEntry *entry = FindTownerDataEntry(type);
+	if (entry == nullptr)
+		return false;
+
 	SetupTownStores();
 	Player &myPlayer = *MyPlayer;
-	for (const TownerData &townerData : TownersData) {
-		if (townerData.type != type) continue;
-		Towner fakeTowner;
-		InitTownerInfo(fakeTowner, townerData);
-		fakeTowner.position = myPlayer.position.tile;
-		townerData.talk(myPlayer, fakeTowner);
-		return true;
-	}
-	return false;
+	Towner fakeTowner;
+	InitTownerInfo(fakeTowner, *behavior, *entry);
+	fakeTowner.position = myPlayer.position.tile;
+	behavior->talk(myPlayer, fakeTowner);
+	return true;
 }
 #endif
 
diff --git a/Source/towners.h b/Source/towners.h
index fd7c7ccf1ed..026de3dc248 100644
--- a/Source/towners.h
+++ b/Source/towners.h
@@ -9,7 +9,10 @@
 #include <cstdint>
 #include <memory>
 #include <span>
+#include <string>
 #include <string_view>
+#include <unordered_map>
+#include <vector>
 
 #include "engine/clx_sprite.hpp"
 #include "items.h"
@@ -19,8 +22,6 @@
 
 namespace devilution {
 
-#define NUM_TOWNERS 16
-
 enum _talker_id : uint8_t {
 	TOWN_SMITH,
 	TOWN_HEALER,
@@ -35,10 +36,12 @@ enum _talker_id : uint8_t {
 	TOWN_FARMER,
 	TOWN_GIRL,
 	TOWN_COWFARM,
-	NUM_TOWNER_TYPES,
+	// Note: Enum values are parsed from TSV using magic_enum
+	// The actual count is determined dynamically from TSV data
 };
 
-extern const char *const TownerLongNames[NUM_TOWNER_TYPES];
+// Runtime mappings built from TSV data
+extern std::unordered_map<_talker_id, std::string> TownerLongNames; // Maps towner type enum to display name
 
 struct Towner {
 	OptionalOwnedClxSpriteList ownedAnim;
@@ -75,7 +78,20 @@ struct Towner {
 	}
 };
 
-extern Towner Towners[NUM_TOWNERS];
+extern std::vector<Towner> Towners;
+
+/**
+ * @brief Returns the number of unique towner types found in TSV data.
+ * This is dynamically determined from the loaded towner data.
+ */
+size_t GetNumTownerTypes();
+
+/**
+ * @brief Returns the number of towner instances (actual spawned towners).
+ * This is dynamically determined from the loaded towner data.
+ */
+size_t GetNumTowners();
+
 bool IsTownerPresent(_talker_id npc);
 /**
  * @brief Maps from a _talker_id value to a pointer to the Towner object, if they have been initialised
@@ -95,6 +111,5 @@ void UpdateCowFarmerAnimAfterQuestComplete();
 #ifdef _DEBUG
 bool DebugTalkToTowner(_talker_id type);
 #endif
-extern _speech_id QuestDialogTable[NUM_TOWNER_TYPES][MAXQUESTS];
 
 } // namespace devilution
diff --git a/assets/txtdata/towners/quest_dialog.tsv b/assets/txtdata/towners/quest_dialog.tsv
new file mode 100644
index 00000000000..45d3cb104be
--- /dev/null
+++ b/assets/txtdata/towners/quest_dialog.tsv
@@ -0,0 +1,11 @@
+towner_type	Q_ROCK	Q_MUSHROOM	Q_GARBUD	Q_ZHAR	Q_VEIL	Q_DIABLO	Q_BUTCHER	Q_LTBANNER	Q_BLIND	Q_BLOOD	Q_ANVIL	Q_WARLORD	Q_SKELKING	Q_PWATER	Q_SCHAMB	Q_BETRAYER	Q_GRAVE	Q_TRADER
+TOWN_SMITH	TEXT_INFRA6	TEXT_MUSH6	TEXT_NONE	TEXT_NONE	TEXT_VEIL5	TEXT_NONE	TEXT_BUTCH5	TEXT_BANNER6	TEXT_BLIND5	TEXT_BLOOD5	TEXT_ANVIL6	TEXT_WARLRD5	TEXT_KING7	TEXT_POISON7	TEXT_BONE5	TEXT_VILE9	TEXT_GRAVE2	TEXT_NONE
+TOWN_HEALER	TEXT_INFRA3	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_VEIL3	TEXT_NONE	TEXT_BUTCH3	TEXT_BANNER4	TEXT_BLIND3	TEXT_BLOOD3	TEXT_ANVIL3	TEXT_WARLRD3	TEXT_KING5	TEXT_POISON4	TEXT_BONE3	TEXT_VILE7	TEXT_GRAVE3	TEXT_NONE
+TOWN_DEADGUY	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_TAVERN	TEXT_INFRA2	TEXT_MUSH2	TEXT_NONE	TEXT_NONE	TEXT_VEIL2	TEXT_NONE	TEXT_BUTCH2	TEXT_NONE	TEXT_BLIND2	TEXT_BLOOD2	TEXT_ANVIL2	TEXT_WARLRD2	TEXT_KING3	TEXT_POISON2	TEXT_BONE2	TEXT_VILE4	TEXT_GRAVE5	TEXT_NONE
+TOWN_STORY	TEXT_INFRA1	TEXT_MUSH1	TEXT_NONE	TEXT_NONE	TEXT_VEIL1	TEXT_VILE3	TEXT_BUTCH1	TEXT_BANNER1	TEXT_BLIND1	TEXT_BLOOD1	TEXT_ANVIL1	TEXT_WARLRD1	TEXT_KING1	TEXT_POISON1	TEXT_BONE1	TEXT_VILE2	TEXT_GRAVE6	TEXT_NONE
+TOWN_DRUNK	TEXT_INFRA8	TEXT_MUSH7	TEXT_NONE	TEXT_NONE	TEXT_VEIL6	TEXT_NONE	TEXT_BUTCH6	TEXT_BANNER7	TEXT_BLIND6	TEXT_BLOOD6	TEXT_ANVIL8	TEXT_WARLRD6	TEXT_KING8	TEXT_POISON8	TEXT_BONE6	TEXT_VILE10	TEXT_GRAVE7	TEXT_NONE
+TOWN_WITCH	TEXT_INFRA9	TEXT_MUSH9	TEXT_NONE	TEXT_NONE	TEXT_VEIL7	TEXT_NONE	TEXT_BUTCH7	TEXT_BANNER8	TEXT_BLIND7	TEXT_BLOOD7	TEXT_ANVIL9	TEXT_WARLRD7	TEXT_KING9	TEXT_POISON9	TEXT_BONE7	TEXT_VILE11	TEXT_GRAVE1	TEXT_NONE
+TOWN_BMAID	TEXT_INFRA4	TEXT_MUSH5	TEXT_NONE	TEXT_NONE	TEXT_VEIL4	TEXT_NONE	TEXT_BUTCH4	TEXT_BANNER5	TEXT_BLIND4	TEXT_BLOOD4	TEXT_ANVIL4	TEXT_WARLRD4	TEXT_KING6	TEXT_POISON6	TEXT_BONE4	TEXT_VILE8	TEXT_GRAVE8	TEXT_NONE
+TOWN_PEGBOY	TEXT_INFRA10	TEXT_MUSH13	TEXT_NONE	TEXT_NONE	TEXT_VEIL8	TEXT_NONE	TEXT_BUTCH8	TEXT_BANNER9	TEXT_BLIND8	TEXT_BLOOD8	TEXT_ANVIL10	TEXT_WARLRD8	TEXT_KING10	TEXT_POISON10	TEXT_BONE8	TEXT_VILE12	TEXT_GRAVE9	TEXT_NONE
+TOWN_COW	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
diff --git a/assets/txtdata/towners/towners.tsv b/assets/txtdata/towners/towners.tsv
new file mode 100644
index 00000000000..14f8a0cebcb
--- /dev/null
+++ b/assets/txtdata/towners/towners.tsv
@@ -0,0 +1,13 @@
+type	name	position_x	position_y	direction	animWidth	animPath	animFrames	animDelay	gossipTexts	animOrder
+TOWN_SMITH	Griswold the Blacksmith	62	63	SouthWest	96	towners\smith\smithn	16	3	TEXT_GRISWOLD2,TEXT_GRISWOLD3,TEXT_GRISWOLD4,TEXT_GRISWOLD5,TEXT_GRISWOLD6,TEXT_GRISWOLD7,TEXT_GRISWOLD8,TEXT_GRISWOLD9,TEXT_GRISWOLD10,TEXT_GRISWOLD12,TEXT_GRISWOLD13	4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,14,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,2,3
+TOWN_HEALER	Pepin the Healer	55	79	SouthEast	96	towners\healer\healer	20	6	TEXT_PEPIN2,TEXT_PEPIN3,TEXT_PEPIN4,TEXT_PEPIN5,TEXT_PEPIN6,TEXT_PEPIN7,TEXT_PEPIN9,TEXT_PEPIN10,TEXT_PEPIN11	0,1,2,2,1,0,19,18,18,19,0,1,2,2,1,0,19,18,18,19,0,1,2,2,1,0,19,18,18,19,0,1,2,2,1,0,19,18,18,19,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,14,13,12,11,10,9,8,7,6,5,4,3,4,5,6,7,8,9,10,11,12,13,14,15,14,13,12,11,10,9,8,7,6,5,4,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19
+TOWN_DEADGUY	Wounded Townsman	24	32	North	96	towners\butch\deadguy	8	6		
+TOWN_TAVERN	Ogden the Tavern owner	55	62	SouthWest	96	towners\twnf\twnfn	16	3	TEXT_OGDEN2,TEXT_OGDEN3,TEXT_OGDEN4,TEXT_OGDEN5,TEXT_OGDEN6,TEXT_OGDEN8,TEXT_OGDEN9,TEXT_OGDEN10	0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,1,0,15,14,13,13,14,15,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15
+TOWN_STORY	Cain the Elder	62	71	South	96	towners\strytell\strytell	25	3	TEXT_STORY2,TEXT_STORY3,TEXT_STORY4,TEXT_STORY5,TEXT_STORY6,TEXT_STORY7,TEXT_STORY9,TEXT_STORY10,TEXT_STORY11	0,0,24,24,23,22,21,20,19,18,17,16,15,14,15,16,17,18,19,20,21,22,23,24,24,24,0,0,0,24,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,13,12,11,10,9,8,7,6,5,4,3,2,1,0
+TOWN_DRUNK	Farnham the Drunk	71	84	South	96	towners\drunk\twndrunk	18	3	TEXT_FARNHAM2,TEXT_FARNHAM3,TEXT_FARNHAM4,TEXT_FARNHAM5,TEXT_FARNHAM6,TEXT_FARNHAM8,TEXT_FARNHAM9,TEXT_FARNHAM10,TEXT_FARNHAM11,TEXT_FARNHAM12,TEXT_FARNHAM13	0,0,0,1,2,3,4,5,6,7,8,9,10,10,10,10,11,12,13,14,15,16,17,17,0,0,0,17,16,15,14,13,12,11,10,9,10,11,12,13,14,15,16,17,0,1,2,3,4,4,4,3,2,1
+TOWN_WITCH	Adria the Witch	80	20	South	96	towners\townwmn1\witch	19	6	TEXT_ADRIA2,TEXT_ADRIA3,TEXT_ADRIA4,TEXT_ADRIA5,TEXT_ADRIA6,TEXT_ADRIA7,TEXT_ADRIA8,TEXT_ADRIA9,TEXT_ADRIA10,TEXT_ADRIA12,TEXT_ADRIA13	3,3,3,4,5,5,5,4,3,14,13,12,12,12,13,14,3,4,5,5,5,4,3,3,3,4,5,5,5,4,3,14,13,12,12,12,13,14,3,4,5,5,5,4,3,3,3,4,5,5,5,4,3,14,13,12,12,12,13,14,3,4,5,5,5,4,3,2,1,0,18,17,18,0,1,0,18,17,18,0,1,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,14,14,13,12,12,12,12,13,14,14,14,13,12,11,11,11,10,9,9,9,8,7,8,9,9,10,11,12,13,14,15,16,17,18,0,1,0,18,17,18,0,1,0,1,2
+TOWN_BMAID	Gillian the Barmaid	43	66	South	96	towners\townwmn1\wmnn	18	6	TEXT_GILLIAN2,TEXT_GILLIAN3,TEXT_GILLIAN4,TEXT_GILLIAN5,TEXT_GILLIAN6,TEXT_GILLIAN7,TEXT_GILLIAN9,TEXT_GILLIAN10	
+TOWN_PEGBOY	Wirt the Peg-legged boy	11	53	South	96	towners\townboy\pegkid1	20	6	TEXT_WIRT2,TEXT_WIRT3,TEXT_WIRT4,TEXT_WIRT5,TEXT_WIRT6,TEXT_WIRT7,TEXT_WIRT8,TEXT_WIRT9,TEXT_WIRT11,TEXT_WIRT12	
+TOWN_COW	Cow	58	16	SouthWest	128		12	3		
+TOWN_COW	Cow	56	14	NorthWest	128		12	3		
+TOWN_COW	Cow	59	20	North	128		12	3		
diff --git a/mods/Hellfire/txtdata/towners/quest_dialog.tsv b/mods/Hellfire/txtdata/towners/quest_dialog.tsv
new file mode 100644
index 00000000000..d487f4feb6a
--- /dev/null
+++ b/mods/Hellfire/txtdata/towners/quest_dialog.tsv
@@ -0,0 +1,14 @@
+towner_type	Q_ROCK	Q_MUSHROOM	Q_GARBUD	Q_ZHAR	Q_VEIL	Q_DIABLO	Q_BUTCHER	Q_LTBANNER	Q_BLIND	Q_BLOOD	Q_ANVIL	Q_WARLORD	Q_SKELKING	Q_PWATER	Q_SCHAMB	Q_BETRAYER	Q_GRAVE	Q_FARMER	Q_GIRL	Q_TRADER	Q_DEFILER	Q_NAKRUL	Q_CORNSTN	Q_JERSEY
+TOWN_SMITH	TEXT_INFRA6	TEXT_MUSH6	TEXT_NONE	TEXT_NONE	TEXT_VEIL5	TEXT_NONE	TEXT_BUTCH5	TEXT_BANNER6	TEXT_BLIND5	TEXT_BLOOD5	TEXT_ANVIL6	TEXT_WARLRD5	TEXT_KING7	TEXT_POISON7	TEXT_BONE5	TEXT_VILE9	TEXT_GRAVE2	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_HEALER	TEXT_INFRA3	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_VEIL3	TEXT_NONE	TEXT_BUTCH3	TEXT_BANNER4	TEXT_BLIND3	TEXT_BLOOD3	TEXT_ANVIL3	TEXT_WARLRD3	TEXT_KING5	TEXT_POISON4	TEXT_BONE3	TEXT_VILE7	TEXT_GRAVE3	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_DEADGUY	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_TAVERN	TEXT_INFRA2	TEXT_MUSH2	TEXT_NONE	TEXT_NONE	TEXT_VEIL2	TEXT_NONE	TEXT_BUTCH2	TEXT_NONE	TEXT_BLIND2	TEXT_BLOOD2	TEXT_ANVIL2	TEXT_WARLRD2	TEXT_KING3	TEXT_POISON2	TEXT_BONE2	TEXT_VILE4	TEXT_GRAVE5	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_STORY	TEXT_INFRA1	TEXT_MUSH1	TEXT_NONE	TEXT_NONE	TEXT_VEIL1	TEXT_VILE3	TEXT_BUTCH1	TEXT_BANNER1	TEXT_BLIND1	TEXT_BLOOD1	TEXT_ANVIL1	TEXT_WARLRD1	TEXT_KING1	TEXT_POISON1	TEXT_BONE1	TEXT_VILE2	TEXT_GRAVE6	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_DRUNK	TEXT_INFRA8	TEXT_MUSH7	TEXT_NONE	TEXT_NONE	TEXT_VEIL6	TEXT_NONE	TEXT_BUTCH6	TEXT_BANNER7	TEXT_BLIND6	TEXT_BLOOD6	TEXT_ANVIL8	TEXT_WARLRD6	TEXT_KING8	TEXT_POISON8	TEXT_BONE6	TEXT_VILE10	TEXT_GRAVE7	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_WITCH	TEXT_INFRA9	TEXT_MUSH9	TEXT_NONE	TEXT_NONE	TEXT_VEIL7	TEXT_NONE	TEXT_BUTCH7	TEXT_BANNER8	TEXT_BLIND7	TEXT_BLOOD7	TEXT_ANVIL9	TEXT_WARLRD7	TEXT_KING9	TEXT_POISON9	TEXT_BONE7	TEXT_VILE11	TEXT_GRAVE1	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_BMAID	TEXT_INFRA4	TEXT_MUSH5	TEXT_NONE	TEXT_NONE	TEXT_VEIL4	TEXT_NONE	TEXT_BUTCH4	TEXT_BANNER5	TEXT_BLIND4	TEXT_BLOOD4	TEXT_ANVIL4	TEXT_WARLRD4	TEXT_KING6	TEXT_POISON6	TEXT_BONE4	TEXT_VILE8	TEXT_GRAVE8	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_PEGBOY	TEXT_INFRA10	TEXT_MUSH13	TEXT_NONE	TEXT_NONE	TEXT_VEIL8	TEXT_NONE	TEXT_BUTCH8	TEXT_BANNER9	TEXT_BLIND8	TEXT_BLOOD8	TEXT_ANVIL10	TEXT_WARLRD8	TEXT_KING10	TEXT_POISON10	TEXT_BONE8	TEXT_VILE12	TEXT_GRAVE9	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_COW	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_FARMER	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_GIRL	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
+TOWN_COWFARM	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE	TEXT_NONE
diff --git a/mods/Hellfire/txtdata/towners/towners.tsv b/mods/Hellfire/txtdata/towners/towners.tsv
new file mode 100644
index 00000000000..0f218b67478
--- /dev/null
+++ b/mods/Hellfire/txtdata/towners/towners.tsv
@@ -0,0 +1,16 @@
+type	name	position_x	position_y	direction	animWidth	animPath	animFrames	animDelay	gossipTexts	animOrder
+TOWN_SMITH	Griswold the Blacksmith	62	63	SouthWest	96	towners\smith\smithn	16	3	TEXT_GRISWOLD2,TEXT_GRISWOLD3,TEXT_GRISWOLD4,TEXT_GRISWOLD5,TEXT_GRISWOLD6,TEXT_GRISWOLD7,TEXT_GRISWOLD8,TEXT_GRISWOLD9,TEXT_GRISWOLD10,TEXT_GRISWOLD12,TEXT_GRISWOLD13	4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,13,12,11,10,9,8,7,6,5,4,4,5,6,7,8,9,10,11,12,13,14,15,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,2,3
+TOWN_HEALER	Pepin the Healer	55	79	SouthEast	96	towners\healer\healer	20	6	TEXT_PEPIN2,TEXT_PEPIN3,TEXT_PEPIN4,TEXT_PEPIN5,TEXT_PEPIN6,TEXT_PEPIN7,TEXT_PEPIN9,TEXT_PEPIN10,TEXT_PEPIN11	0,1,2,2,1,0,19,18,18,19,0,1,2,2,1,0,19,18,18,19,0,1,2,2,1,0,19,18,18,19,0,1,2,2,1,0,19,18,18,19,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,14,13,12,11,10,9,8,7,6,5,4,3,4,5,6,7,8,9,10,11,12,13,14,15,14,13,12,11,10,9,8,7,6,5,4,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19
+TOWN_DEADGUY	Wounded Townsman	24	32	North	96	towners\butch\deadguy	8	6		
+TOWN_TAVERN	Ogden the Tavern owner	55	62	SouthWest	96	towners\twnf\twnfn	16	3	TEXT_OGDEN2,TEXT_OGDEN3,TEXT_OGDEN4,TEXT_OGDEN5,TEXT_OGDEN6,TEXT_OGDEN8,TEXT_OGDEN9,TEXT_OGDEN10	0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,2,1,0,15,14,13,13,14,15,0,1,2,1,0,15,14,13,13,14,15,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15
+TOWN_STORY	Cain the Elder	62	71	South	96	towners\strytell\strytell	25	3	TEXT_STORY2,TEXT_STORY3,TEXT_STORY4,TEXT_STORY5,TEXT_STORY6,TEXT_STORY7,TEXT_STORY9,TEXT_STORY10,TEXT_STORY11	0,0,24,24,23,22,21,20,19,18,17,16,15,14,15,16,17,18,19,20,21,22,23,24,24,24,0,0,0,24,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,13,12,11,10,9,8,7,6,5,4,3,2,1,0
+TOWN_DRUNK	Farnham the Drunk	71	84	South	96	towners\drunk\twndrunk	18	3	TEXT_FARNHAM2,TEXT_FARNHAM3,TEXT_FARNHAM4,TEXT_FARNHAM5,TEXT_FARNHAM6,TEXT_FARNHAM8,TEXT_FARNHAM9,TEXT_FARNHAM10,TEXT_FARNHAM11,TEXT_FARNHAM12,TEXT_FARNHAM13	0,0,0,1,2,3,4,5,6,7,8,9,10,10,10,10,11,12,13,14,15,16,17,17,0,0,0,17,16,15,14,13,12,11,10,9,10,11,12,13,14,15,16,17,0,1,2,3,4,4,4,3,2,1
+TOWN_WITCH	Adria the Witch	80	20	South	96	towners\townwmn1\witch	19	6	TEXT_ADRIA2,TEXT_ADRIA3,TEXT_ADRIA4,TEXT_ADRIA5,TEXT_ADRIA6,TEXT_ADRIA7,TEXT_ADRIA8,TEXT_ADRIA9,TEXT_ADRIA10,TEXT_ADRIA12,TEXT_ADRIA13	3,3,3,4,5,5,5,4,3,14,13,12,12,12,13,14,3,4,5,5,5,4,3,3,3,4,5,5,5,4,3,14,13,12,12,12,13,14,3,4,5,5,5,4,3,3,3,4,5,5,5,4,3,14,13,12,12,12,13,14,3,4,5,5,5,4,3,2,1,0,18,17,18,0,1,0,18,17,18,0,1,0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,14,14,13,12,12,12,12,13,14,14,14,13,12,11,11,11,10,9,9,9,8,7,8,9,9,10,11,12,13,14,15,16,17,18,0,1,0,18,17,18,0,1,0,1,2
+TOWN_BMAID	Gillian the Barmaid	43	66	South	96	towners\townwmn1\wmnn	18	6	TEXT_GILLIAN2,TEXT_GILLIAN3,TEXT_GILLIAN4,TEXT_GILLIAN5,TEXT_GILLIAN6,TEXT_GILLIAN7,TEXT_GILLIAN9,TEXT_GILLIAN10	
+TOWN_PEGBOY	Wirt the Peg-legged boy	11	53	South	96	towners\townboy\pegkid1	20	6	TEXT_WIRT2,TEXT_WIRT3,TEXT_WIRT4,TEXT_WIRT5,TEXT_WIRT6,TEXT_WIRT7,TEXT_WIRT8,TEXT_WIRT9,TEXT_WIRT11,TEXT_WIRT12	
+TOWN_COW	Cow	58	16	SouthWest	128			12	3		
+TOWN_COW	Cow	56	14	NorthWest	128			12	3		
+TOWN_COW	Cow	59	20	North	128			12	3		
+TOWN_COWFARM	Complete Nut	61	22	SouthWest	96	towners\farmer\cfrmrn2	15	3		
+TOWN_FARMER	Lester the farmer	62	16	South	96	towners\farmer\farmrn2	15	3		
+TOWN_GIRL	Celia	77	43	South	96	towners\girl\girlw1	20	6		
diff --git a/test/townerdat_test.cpp b/test/townerdat_test.cpp
new file mode 100644
index 00000000000..d9ca84f3881
--- /dev/null
+++ b/test/townerdat_test.cpp
@@ -0,0 +1,278 @@
+#include <gtest/gtest.h>
+
+#ifdef USE_SDL3
+#include <SDL3/SDL.h>
+#else
+#include <SDL.h>
+#endif
+
+#include "engine/assets.hpp"
+#include "townerdat.hpp"
+#include "towners.h"
+#include "utils/paths.h"
+
+namespace devilution {
+
+namespace {
+
+void SetTestAssetsPath()
+{
+	const std::string assetsPath = paths::BasePath() + "/assets/";
+	paths::SetAssetsPath(assetsPath);
+}
+
+void InitializeSDL()
+{
+#ifdef USE_SDL3
+	if (!SDL_Init(SDL_INIT_EVENTS)) {
+		// SDL_Init returns 0 on success in SDL3
+		return;
+	}
+#elif !defined(USE_SDL1)
+	if (SDL_Init(SDL_INIT_EVENTS) >= 0) {
+		return;
+	}
+#else
+	if (SDL_Init(0) >= 0) {
+		return;
+	}
+#endif
+	// If we get here, SDL initialization failed
+	// In tests, we'll continue anyway as file operations might still work
+}
+
+/**
+ * @brief Helper to find a towner data entry by type.
+ */
+const TownerDataEntry *FindTownerDataByType(_talker_id type)
+{
+	for (const auto &entry : TownersDataEntries) {
+		if (entry.type == type) {
+			return &entry;
+		}
+	}
+	return nullptr;
+}
+
+} // namespace
+
+TEST(TownerDat, LoadTownerData)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Verify we loaded the expected number of towners from assets
+	ASSERT_GE(TownersDataEntries.size(), 4u) << "Should load at least 4 towners from assets";
+
+	// Check Griswold (TOWN_SMITH)
+	const TownerDataEntry *smith = FindTownerDataByType(TOWN_SMITH);
+	ASSERT_NE(smith, nullptr) << "Should find TOWN_SMITH data";
+	EXPECT_EQ(smith->type, TOWN_SMITH);
+	EXPECT_EQ(smith->name, "Griswold the Blacksmith");
+	EXPECT_EQ(smith->position.x, 62);
+	EXPECT_EQ(smith->position.y, 63);
+	EXPECT_EQ(smith->direction, Direction::SouthWest);
+	EXPECT_EQ(smith->animWidth, 96);
+	EXPECT_EQ(smith->animPath, "towners\\smith\\smithn");
+	EXPECT_EQ(smith->animFrames, 16);
+	EXPECT_EQ(smith->animDelay, 3);
+	EXPECT_EQ(smith->gossipTexts.size(), 11u);
+	EXPECT_EQ(smith->gossipTexts[0], TEXT_GRISWOLD2);
+	EXPECT_EQ(smith->gossipTexts[10], TEXT_GRISWOLD13);
+	ASSERT_GE(smith->animOrder.size(), 4u);
+	EXPECT_EQ(smith->animOrder[0], 4);
+	EXPECT_EQ(smith->animOrder[3], 7);
+
+	// Check Pepin (TOWN_HEALER)
+	const TownerDataEntry *healer = FindTownerDataByType(TOWN_HEALER);
+	ASSERT_NE(healer, nullptr) << "Should find TOWN_HEALER data";
+	EXPECT_EQ(healer->type, TOWN_HEALER);
+	EXPECT_EQ(healer->name, "Pepin the Healer");
+	EXPECT_EQ(healer->position.x, 55);
+	EXPECT_EQ(healer->position.y, 79);
+	EXPECT_EQ(healer->direction, Direction::SouthEast);
+	EXPECT_EQ(healer->animFrames, 20);
+	EXPECT_EQ(healer->gossipTexts.size(), 9u);
+	ASSERT_GE(healer->animOrder.size(), 3u);
+
+	// Check Dead Guy (TOWN_DEADGUY) - has empty gossip texts and animOrder
+	const TownerDataEntry *deadguy = FindTownerDataByType(TOWN_DEADGUY);
+	ASSERT_NE(deadguy, nullptr) << "Should find TOWN_DEADGUY data";
+	EXPECT_EQ(deadguy->type, TOWN_DEADGUY);
+	EXPECT_EQ(deadguy->name, "Wounded Townsman");
+	EXPECT_EQ(deadguy->direction, Direction::North);
+	EXPECT_TRUE(deadguy->gossipTexts.empty()) << "Dead guy should have no gossip texts";
+	EXPECT_TRUE(deadguy->animOrder.empty()) << "Dead guy should have no custom anim order";
+
+	// Check Cow (TOWN_COW) - has empty animPath but animFrames and animDelay are set
+	const TownerDataEntry *cow = FindTownerDataByType(TOWN_COW);
+	ASSERT_NE(cow, nullptr) << "Should find TOWN_COW data";
+	EXPECT_EQ(cow->type, TOWN_COW);
+	EXPECT_EQ(cow->name, "Cow");
+	EXPECT_EQ(cow->position.x, 58);
+	EXPECT_EQ(cow->position.y, 16);
+	EXPECT_EQ(cow->direction, Direction::SouthWest);
+	EXPECT_EQ(cow->animWidth, 128);
+	EXPECT_TRUE(cow->animPath.empty()) << "Cow should have empty animPath";
+	EXPECT_EQ(cow->animFrames, 12);
+	EXPECT_EQ(cow->animDelay, 3);
+	EXPECT_TRUE(cow->gossipTexts.empty()) << "Cow should have no gossip texts";
+	EXPECT_TRUE(cow->animOrder.empty()) << "Cow should have no custom anim order";
+}
+
+TEST(TownerDat, LoadQuestDialogTable)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Check Smith quest dialogs
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_SMITH, Q_BUTCHER), TEXT_BUTCH5);
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_SMITH, Q_LTBANNER), TEXT_BANNER6);
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_SMITH, Q_SKELKING), TEXT_KING7);
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_SMITH, Q_ROCK), TEXT_INFRA6);
+
+	// Check Healer quest dialogs
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_HEALER, Q_BUTCHER), TEXT_BUTCH3);
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_HEALER, Q_LTBANNER), TEXT_BANNER4);
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_HEALER, Q_SKELKING), TEXT_KING5);
+
+	// Check Dead guy quest dialogs
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_DEADGUY, Q_BUTCHER), TEXT_NONE);
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_DEADGUY, Q_LTBANNER), TEXT_NONE);
+}
+
+TEST(TownerDat, SetTownerQuestDialog)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Verify initial value from assets
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_SMITH, Q_MUSHROOM), TEXT_MUSH6);
+
+	// Modify it
+	SetTownerQuestDialog(TOWN_SMITH, Q_MUSHROOM, TEXT_MUSH1);
+
+	// Verify it changed
+	EXPECT_EQ(GetTownerQuestDialog(TOWN_SMITH, Q_MUSHROOM), TEXT_MUSH1);
+
+	// Reset to original value for other tests
+	SetTownerQuestDialog(TOWN_SMITH, Q_MUSHROOM, TEXT_MUSH6);
+}
+
+TEST(TownerDat, GetQuestDialogInvalidType)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Invalid towner type should return TEXT_NONE
+	// Use a value that's guaranteed to be invalid (beyond enum range)
+	_talker_id invalidType = static_cast<_talker_id>(255);
+	_speech_id result = GetTownerQuestDialog(invalidType, Q_BUTCHER);
+	EXPECT_EQ(result, TEXT_NONE) << "Should return TEXT_NONE for invalid towner type";
+}
+
+TEST(TownerDat, GetQuestDialogInvalidQuest)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Invalid quest ID should return TEXT_NONE
+	_speech_id result = GetTownerQuestDialog(TOWN_SMITH, static_cast<quest_id>(-1));
+	EXPECT_EQ(result, TEXT_NONE) << "Should return TEXT_NONE for invalid quest ID";
+
+	result = GetTownerQuestDialog(TOWN_SMITH, static_cast<quest_id>(MAXQUESTS));
+	EXPECT_EQ(result, TEXT_NONE) << "Should return TEXT_NONE for out-of-range quest ID";
+}
+
+TEST(TownerDat, TownerLongNamesPopulated)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Build TownerLongNames as InitTowners() does
+	TownerLongNames.clear();
+	for (const auto &entry : TownersDataEntries) {
+		TownerLongNames.try_emplace(entry.type, entry.name);
+	}
+
+	// Verify TownerLongNames is populated correctly
+	EXPECT_FALSE(TownerLongNames.empty()) << "TownerLongNames should not be empty after loading";
+
+	// Check specific entries
+	auto smithIt = TownerLongNames.find(TOWN_SMITH);
+	ASSERT_NE(smithIt, TownerLongNames.end()) << "Should find TOWN_SMITH in TownerLongNames";
+	EXPECT_EQ(smithIt->second, "Griswold the Blacksmith");
+
+	auto healerIt = TownerLongNames.find(TOWN_HEALER);
+	ASSERT_NE(healerIt, TownerLongNames.end()) << "Should find TOWN_HEALER in TownerLongNames";
+	EXPECT_EQ(healerIt->second, "Pepin the Healer");
+}
+
+TEST(TownerDat, GetNumTownerTypes)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Build TownerLongNames as InitTowners() does
+	TownerLongNames.clear();
+	for (const auto &entry : TownersDataEntries) {
+		TownerLongNames.try_emplace(entry.type, entry.name);
+	}
+
+	// GetNumTownerTypes should return the number of unique towner types
+	size_t numTypes = GetNumTownerTypes();
+	EXPECT_GT(numTypes, 0u) << "Should have at least one towner type";
+	EXPECT_EQ(numTypes, TownerLongNames.size()) << "GetNumTownerTypes should match TownerLongNames size";
+}
+
+TEST(TownerDat, MultipleCowsOnlyOneType)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Count how many TOWN_COW entries exist in the data
+	size_t cowCount = 0;
+	for (const auto &entry : TownersDataEntries) {
+		if (entry.type == TOWN_COW) {
+			cowCount++;
+		}
+	}
+
+	// There should be multiple cows but only one type entry
+	EXPECT_GT(cowCount, 1u) << "TSV should have multiple cow entries";
+
+	// Build TownerLongNames
+	TownerLongNames.clear();
+	for (const auto &entry : TownersDataEntries) {
+		TownerLongNames.try_emplace(entry.type, entry.name);
+	}
+
+	// But only one entry in TownerLongNames for TOWN_COW
+	auto cowIt = TownerLongNames.find(TOWN_COW);
+	ASSERT_NE(cowIt, TownerLongNames.end()) << "Should find TOWN_COW in TownerLongNames";
+	EXPECT_EQ(cowIt->second, "Cow");
+}
+
+TEST(TownerDat, QuestDialogOptionalColumns)
+{
+	InitializeSDL();
+	SetTestAssetsPath();
+	LoadTownerData();
+
+	// Verify that missing quest columns default to TEXT_NONE
+	// Q_FARMER, Q_GIRL, Q_DEFILER, Q_NAKRUL, Q_CORNSTN, Q_JERSEY may not be in base TSV
+	// but the code should handle them gracefully
+	_speech_id result = GetTownerQuestDialog(TOWN_SMITH, Q_FARMER);
+	// Should be TEXT_NONE since TOWN_SMITH doesn't have farmer quest dialog
+	EXPECT_EQ(result, TEXT_NONE) << "Should return TEXT_NONE for unused quest columns";
+}
+
+} // namespace devilution