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 ![Build](https://github.com/ctrlflowjs/ctrlflow/actions/workflows/ci.yml/badge.svg)
 
-ctrl+flow is an app dev framework for adding **user automation** capabilities to Node.js web apps. 
+ctrl+flow is a lightweight alternative to business process automation platforms. It's a framework you can `npm install` into any Node.js web app and begin experimenting with in minutes. It prioritizes developer needs to ensure it can be extended, monitored, debugged, and maintained without sacrificing the tools and processes of your choosing.
 
-#### What is user automation? 
-
-User automation means enabling users to automate parts of an application by letting them choose a triggering event and a series of actions to perform. It provides users advanced control of app logic without writing code or needing developer support. It's often found as a premium feature in many popular enterprise tools like Airtable, Slack, and Trello, and with ctrl+flow it can be added to any Node.js web app.
+Principles
+- Prioritize developer needs over inflated business appeal
+- Have control over what your users can do and in what contexts
 
 #### How can you use it?
 - Enrich internal apps and reduce reliance on the dev team by enabling users to self-automate select scenarios