diff --git a/src/bluetooth-fw/nimble/init.c b/src/bluetooth-fw/nimble/init.c
index 1f8c8930b..6bd56afba 100644
--- a/src/bluetooth-fw/nimble/init.c
+++ b/src/bluetooth-fw/nimble/init.c
@@ -27,6 +27,10 @@ static const uint32_t s_bt_stack_start_stop_timeout_ms = 3000;
 
 extern void pebble_pairing_service_init(void);
 extern void nimble_discover_init(void);
+#ifdef BT_CONTROLLER_SF32LB52
+extern void ble_transport_ll_deinit(void);
+extern void ble_transport_ll_reinit(void);
+#endif
 
 #if NIMBLE_CFG_CONTROLLER
 static TaskHandle_t s_ll_task_handle;
@@ -115,6 +119,10 @@ bool bt_driver_start(BTDriverConfig *config) {
   gh3x2x_tuning_service_init();
 #endif
 
+#ifdef BT_CONTROLLER_SF32LB52
+  ble_transport_ll_reinit();
+#endif
+
   ble_hs_sched_start();
   f_rc = xSemaphoreTake(s_host_started, milliseconds_to_ticks(s_bt_stack_start_stop_timeout_ms));
   if (f_rc != pdTRUE) {
@@ -141,6 +149,10 @@ void bt_driver_stop(void) {
   ble_gatts_reset();
 
   nimble_store_unload();
+
+#ifdef BT_CONTROLLER_SF32LB52
+  ble_transport_ll_deinit();
+#endif
 }
 
 void bt_driver_power_down_controller_on_boot(void) {}
diff --git a/src/fw/comm/ble/gap_le_advert.c b/src/fw/comm/ble/gap_le_advert.c
index aa01b0aae..c85288fcc 100644
--- a/src/fw/comm/ble/gap_le_advert.c
+++ b/src/fw/comm/ble/gap_le_advert.c
@@ -7,6 +7,7 @@
 #include <bluetooth/bt_driver_advert.h>
 
 #include "comm/ble/ble_log.h"
+#include "services/common/bluetooth/bluetooth_ctl.h"
 #include "comm/bt_lock.h"
 #include "kernel/pbl_malloc.h"
 #include "services/common/analytics/analytics.h"
@@ -15,6 +16,10 @@
 #include "system/passert.h"
 #include "util/list.h"
 
+//! Maximum consecutive advertising enable failures before triggering a full BLE
+//! reset to recover from an unresponsive controller.
+#define ADVERT_MAX_CONSECUTIVE_FAILURES 10
+
 //! CC2564 / HCI Advertising Limitation:
 //! ------------------------------
 //! The Bluetooth chip can accept only one advertising payload, one
@@ -97,6 +102,8 @@ static bool s_is_advertising;
 
 static bool s_is_connected;
 
+static uint8_t s_consecutive_enable_failures;
+
 //! Cache of the last advertising transmission power in dBm. A cache is kept in
 //! case the API call fails, for example because Bluetooth is disabled.
 //! 12 dBm is what the PAN1315 Bluetooth module reports.
@@ -351,8 +358,19 @@ static void prv_perform_next_job(bool force_refresh) {
     bool result = bt_driver_advert_advertising_enable(min_interval_ms, max_interval_ms);
     if (result) {
       s_is_advertising = true;
+      s_consecutive_enable_failures = 0;
       prv_analytics_start_timer(interval);
       PBL_LOG_DBG("Airing advertising job: %s ", prv_string_for_debug_tag(next->tag));
+    } else {
+      if (s_consecutive_enable_failures < ADVERT_MAX_CONSECUTIVE_FAILURES) {
+        ++s_consecutive_enable_failures;
+      }
+      if (s_consecutive_enable_failures >= ADVERT_MAX_CONSECUTIVE_FAILURES) {
+        PBL_LOG_ERR("Advertising enable failed %d times, resetting BLE",
+                    ADVERT_MAX_CONSECUTIVE_FAILURES);
+        prv_timer_stop();
+        bt_ctl_reset_bluetooth();
+      }
     }
   }
 
@@ -547,6 +565,7 @@ void gap_le_advert_init(void) {
     };
 
     s_is_advertising = false;
+    s_consecutive_enable_failures = 0;
     s_gap_le_advert_is_initialized = true;
   }
 unlock:
diff --git a/tests/fakes/fake_GAPAPI.c b/tests/fakes/fake_GAPAPI.c
index 70cf4338c..2a1be4b59 100644
--- a/tests/fakes/fake_GAPAPI.c
+++ b/tests/fakes/fake_GAPAPI.c
@@ -11,6 +11,7 @@
 #include "clar_asserts.h"
 
 static bool s_is_le_advertising_enabled;
+static bool s_advert_enable_should_fail;
 
 static GAP_LE_Event_Callback_t s_le_adv_connection_event_callback;
 static unsigned long s_le_adv_connection_callback_param;
@@ -45,8 +46,15 @@ int GAP_LE_Advertising_Enable(unsigned int BluetoothStackID,
   return 0;
 }
 
+void fake_GAPAPI_set_advert_enable_fails(bool should_fail) {
+  s_advert_enable_should_fail = should_fail;
+}
+
 // bt_driver_advert fakes used by gap_le_advert.c
 bool bt_driver_advert_advertising_enable(uint32_t min_interval_ms, uint32_t max_interval_ms) {
+  if (s_advert_enable_should_fail) {
+    return false;
+  }
   s_is_le_advertising_enabled = true;
   s_min_advertising_interval_ms = min_interval_ms;
   s_max_advertising_interval_ms = max_interval_ms;
@@ -367,6 +375,7 @@ Boolean_t GAP_LE_Resolve_Address(unsigned int BluetoothStackID, Encryption_Key_t
 void fake_GAPAPI_init(void) {
   memset(&s_encrypted_device, 0, sizeof(s_encrypted_device));
   s_is_le_advertising_enabled = false;
+  s_advert_enable_should_fail = false;
   s_le_adv_connection_event_callback = NULL;
   s_le_adv_connection_callback_param = 0;
   s_min_advertising_interval_ms = 0;
diff --git a/tests/fakes/fake_GAPAPI.h b/tests/fakes/fake_GAPAPI.h
index 7d45895c3..a10388c4e 100644
--- a/tests/fakes/fake_GAPAPI.h
+++ b/tests/fakes/fake_GAPAPI.h
@@ -43,4 +43,6 @@ const BD_ADDR_t *fake_GAPAPI_get_bd_addr_resolving_to_fake_irk(void);
 
 const BTDeviceInternal *fake_GAPAPI_get_device_resolving_to_fake_irk(void);
 
+void fake_GAPAPI_set_advert_enable_fails(bool should_fail);
+
 void fake_GAPAPI_init(void);
diff --git a/tests/fw/comm/test_gap_le_advert.c b/tests/fw/comm/test_gap_le_advert.c
index 50184f501..fd9fb51b8 100644
--- a/tests/fw/comm/test_gap_le_advert.c
+++ b/tests/fw/comm/test_gap_le_advert.c
@@ -61,6 +61,12 @@ void launcher_task_add_callback(void (*callback)(void *data), void *data) {
   callback(data);
 }
 
+static uint32_t s_bt_ctl_reset_count;
+
+void bt_ctl_reset_bluetooth(void) {
+  ++s_bt_ctl_reset_count;
+}
+
 static uint32_t s_unscheduled_cb_count;
 static void * s_unscheduled_cb_data = "Callback Data";
 static GAPLEAdvertisingJobRef s_unscheduled_job;
@@ -81,6 +87,7 @@ void test_gap_le_advert__initialize(void) {
   s_unscheduled_cb_count = 0;
   s_unscheduled_job = NULL;
   s_unscheduled_completed = false;
+  s_bt_ctl_reset_count = 0;
 
   // This bypasses the work-around for the CC2564 advertising bug, that pauses the round-robinning
   // through scheduled advertisment jobs:
@@ -693,3 +700,39 @@ void test_gap_le_advert__unschedule_job_types(void) {
 
   free(ad);
 }
+
+void test_gap_le_advert__enable_failure_triggers_reset(void) {
+  BLEAdData *ad = create_ad("test", NULL);
+
+  GAPLEAdvertisingJobTerm advert_term = {
+    .interval = GAPLEAdvertisingInterval_Short,
+    .duration_secs = GAPLE_ADVERTISING_DURATION_INFINITE,
+  };
+  GAPLEAdvertisingJobRef job;
+  job = gap_le_advert_schedule(ad, &advert_term, 1,
+                               unscheduled_callback, s_unscheduled_cb_data, 0);
+  cl_assert(job);
+  cl_assert(gap_le_is_advertising_enabled());
+  cl_assert_equal_i(regular_timer_seconds_count(), 1);
+
+  // Simulate a disconnect so s_is_advertising becomes false
+  gap_le_set_advertising_disabled();
+  gap_le_advert_handle_connect_as_slave();
+
+  // Make advertising enable fail from now on
+  fake_GAPAPI_set_advert_enable_fails(true);
+
+  // Fire timer — should not trigger reset yet (under threshold)
+  for (int i = 0; i < 9; i++) {
+    regular_timer_fire_seconds(1);
+  }
+  cl_assert_equal_i(s_bt_ctl_reset_count, 0);
+  cl_assert_equal_i(regular_timer_seconds_count(), 1);
+
+  // 10th failure should trigger BLE reset and stop the timer
+  regular_timer_fire_seconds(1);
+  cl_assert_equal_i(s_bt_ctl_reset_count, 1);
+  cl_assert_equal_i(regular_timer_seconds_count(), 0);
+
+  free(ad);
+}
diff --git a/third_party/nimble/transport/hci_sf32lb52.c b/third_party/nimble/transport/hci_sf32lb52.c
index 1e929bf13..11f5b4df5 100644
--- a/third_party/nimble/transport/hci_sf32lb52.c
+++ b/third_party/nimble/transport/hci_sf32lb52.c
@@ -54,6 +54,7 @@ static uint8_t s_hci_buf[MAX_HCI_PKT_SIZE];
 #endif
 
 extern void lcpu_power_on(void);
+extern void lcpu_power_off(void);
 extern void lcpu_custom_nvds_config(void);
 
 #if defined(NIMBLE_HCI_SF32LB52_TRACE_LOG)
@@ -214,6 +215,15 @@ static int prv_hci_frame_cb(uint8_t pkt_type, void *data) {
   return -1;
 }
 
+// Maximum OOM retries before giving up on the current IPC read buffer.
+// At 10ms per retry, 100 retries = ~1 second. If NimBLE can't free buffers
+// in that time, something is fundamentally broken. Breaking out will cause
+// H4 stream desync (since ipc_queue_read is destructive), but the BLE
+// recovery mechanism in gap_le_advert.c will detect the resulting advertising
+// failures and trigger a full LCPU power cycle via bt_ctl_reset_bluetooth().
+#define HCI_OOM_MAX_RETRIES 100
+#define HCI_OOM_RETRY_DELAY_TICKS 10
+
 static void prv_hci_task_main(void *unused) {
   uint8_t buf[64];
 
@@ -226,18 +236,25 @@ static void prv_hci_task_main(void *unused) {
       len = ipc_queue_read(s_ipc_port, buf, sizeof(buf));
       if (len > 0U) {
         uint8_t *pbuf = buf;
+        int oom_retries = 0;
         while (len > 0U) {
           int consumed_bytes;
 
           consumed_bytes = hci_h4_sm_rx(&s_hci_h4sm, pbuf, len);
           if (consumed_bytes < 0) {
+            if (++oom_retries > HCI_OOM_MAX_RETRIES) {
+              PBL_LOG_ERR("hci_h4_sm_rx OOM, giving up after %d retries",
+                          oom_retries);
+              break;
+            }
             PBL_LOG_D_WRN(LOG_DOMAIN_BT_STACK, "hci_h4_sm_rx OOM, retrying");
-            vTaskDelay(1);
+            vTaskDelay(HCI_OOM_RETRY_DELAY_TICKS);
             continue;
           } else if (consumed_bytes == 0) {
             PBL_LOG_D_ERR(LOG_DOMAIN_BT_STACK, "hci_h4_sm_rx consumed 0 bytes");
             break;
           }
+          oom_retries = 0;
           len -= consumed_bytes;
           pbuf += consumed_bytes;
         }
@@ -278,6 +295,24 @@ void ble_transport_ll_init(void) {
   lcpu_power_on();
 }
 
+void ble_transport_ll_deinit(void) {
+  NVIC_DisableIRQ(LCPU2HCPU_IRQn);
+  ipc_queue_close(s_ipc_port);
+  ipc_queue_deinit(s_ipc_port);
+  s_ipc_port = IPC_QUEUE_INVALID_HANDLE;
+  lcpu_power_off();
+}
+
+void ble_transport_ll_reinit(void) {
+  hci_h4_sm_init(&s_hci_h4sm, &hci_h4_allocs_from_ll, prv_hci_frame_cb);
+
+  int ret = prv_config_ipc();
+  PBL_ASSERTN(ret == 0);
+
+  lcpu_custom_nvds_config();
+  lcpu_power_on();
+}
+
 /* APIs to be implemented by HS/LL side of transports */
 int ble_transport_to_ll_cmd_impl(void *buf) {
   struct ble_hci_cmd *cmd = buf;