diff --git a/php/templates/connection-string.php b/php/templates/connection-string.php
index ac8d7adc0..2a07edac6 100644
--- a/php/templates/connection-string.php
+++ b/php/templates/connection-string.php
@@ -19,7 +19,7 @@
 				// translators: Link to create a Cloudinary account.
 					esc_html__( '%1$sCloudinary account%2$s', 'cloudinary' ),
 					sprintf(
-						'<a href="https://cloudinary.com/users/register/free" target="_blank" title="%s">',
+						'<a href="https://cloudinary.com/users/register/free?utm_source=wordpress-plugin-wizard&utm_medium=affiliate&utm_content=sign-up&utm_campaign=1976" target="_blank" title="%s">',
 						esc_attr__( 'Create here a free Cloudinary account', 'cloudinary' )
 					),
 					'</a>'
diff --git a/ui-definitions/components/wizard.php b/ui-definitions/components/wizard.php
index 01ad95004..679555dc9 100644
--- a/ui-definitions/components/wizard.php
+++ b/ui-definitions/components/wizard.php
@@ -119,7 +119,7 @@
 			<p>
 				<?php esc_html_e( 'Alternatively, choose lower quality settings to save on bandwidth and speed up delivery times.', 'cloudinary' ); ?>
 			</p>
-			<a href="https://cloudinary.com/signup" class="button button-primary" target="_blank" rel="noopener noreferrer"><?php esc_html_e( 'Signup', 'cloudinary' ); ?></a>
+			<a href="https://cloudinary.com/signup?utm_source=wordpress-plugin-wizard&utm_medium=affiliate&utm_content=sign-up&utm_campaign=1976" class="button button-primary" target="_blank" rel="noopener noreferrer"><?php esc_html_e( 'Signup', 'cloudinary' ); ?></a>
 			<div class="cld-wizard-intro-welcome">
 				<img src="<?php echo esc_url( $cloudinary->dir_url . 'css/images/wizard-welcome.jpg' ); ?>" width="650px"/>
 			</div>