diff --git a/apps/app/src/components/DistributorBadges.tsx b/apps/app/src/components/DistributorBadges.tsx
index 322df716..1a2abb9e 100644
--- a/apps/app/src/components/DistributorBadges.tsx
+++ b/apps/app/src/components/DistributorBadges.tsx
@@ -1,20 +1,48 @@
 import { Badge } from "./ui/badge";
+import {
+  getDistributorUrl,
+  getDistributorDisplayName,
+  type DistributorConfig,
+} from "../lib/distributor-urls";
 
 export function DistributorBadges({
   distribute,
 }: {
-  distribute: { plugin: string }[];
+  distribute: DistributorConfig[];
 }) {
   return (
     <div className="flex flex-wrap gap-1 max-w-full overflow-hidden">
       {distribute.map((distributor, index) => {
-        const pluginName = distributor.plugin.replace("@curatedotfun/", "");
+        const displayName = getDistributorDisplayName(distributor);
+        const url = getDistributorUrl(distributor);
+
+        const badgeContent = (
+          <Badge className="text-black border border-stone-500 rounded-md bg-stone-50 shadow-none px-2 py-0.5 text-xs whitespace-nowrap flex-shrink-0 cursor-pointer hover:bg-stone-100 transition-colors">
+            {displayName}
+          </Badge>
+        );
+
+        // If we have a URL, wrap in a link, otherwise just render the badge
+        if (url) {
+          return (
+            <a
+              key={`${distributor.plugin}-${index}`}
+              href={url}
+              target="_blank"
+              rel="noopener noreferrer"
+              className="inline-block"
+            >
+              {badgeContent}
+            </a>
+          );
+        }
+
         return (
           <Badge
             key={`${distributor.plugin}-${index}`}
-            className="text-black border border-stone-500 rounded-md bg-stone-50 shadow-none capitalize px-2 py-0.5 text-xs whitespace-nowrap flex-shrink-0"
+            className="text-black border border-stone-500 rounded-md bg-stone-50 shadow-none px-2 py-0.5 text-xs whitespace-nowrap flex-shrink-0"
           >
-            {pluginName}
+            {displayName}
           </Badge>
         );
       })}
diff --git a/apps/app/src/lib/distributor-urls.ts b/apps/app/src/lib/distributor-urls.ts
new file mode 100644
index 00000000..f533011a
--- /dev/null
+++ b/apps/app/src/lib/distributor-urls.ts
@@ -0,0 +1,261 @@
+/**
+ * Distributor URL utility functions
+ *
+ * This module provides functions to generate appropriate URLs for different
+ * distributor types based on their configuration.
+ */
+
+export interface DistributorConfig {
+  plugin: string;
+  config?: Record<string, unknown>;
+}
+
+/**
+ * Checks if a value is a template variable (contains {{ }})
+ */
+function isTemplateVariable(value: unknown): boolean {
+  return typeof value === "string" && value.includes("{{");
+}
+
+/**
+ * Safely gets a string value from config, returning null if it's a template
+ */
+function getConfigString(
+  config: Record<string, unknown> | undefined,
+  key: string,
+): string | null {
+  const value = config?.[key];
+  if (typeof value === "string" && !isTemplateVariable(value)) {
+    return value;
+  }
+  return null;
+}
+
+/**
+ * Generate URLs for RSS distributor
+ */
+function getRssUrl(config: Record<string, unknown> | undefined): string | null {
+  // RSS distributors have a serviceUrl in their config that points to the RSS feed
+  const serviceUrl = getConfigString(config, "serviceUrl");
+  return serviceUrl;
+}
+
+/**
+ * Generate URLs for Twitter distributor
+ */
+function getTwitterUrl(config: Record<string, unknown> | undefined): string {
+  // Twitter links to the specific profile if available
+  const username =
+    getConfigString(config, "username") || getConfigString(config, "handle");
+  if (username) {
+    return `https://twitter.com/${username.replace("@", "")}`;
+  }
+  return "https://twitter.com";
+}
+
+/**
+ * Generate URLs for Telegram distributor
+ */
+function getTelegramUrl(config: Record<string, unknown> | undefined): string {
+  // Telegram links to the channel if chatId is available
+  const chatId =
+    getConfigString(config, "chatId") || getConfigString(config, "channelId");
+  if (chatId) {
+    const cleanChatId = chatId.replace("@", "");
+    return `https://t.me/${cleanChatId}`;
+  }
+  return "https://telegram.org";
+}
+
+/**
+ * Generate URLs for Notion distributor
+ */
+function getNotionUrl(config: Record<string, unknown> | undefined): string {
+  // Notion links to the table/database if available
+  const databaseId = getConfigString(config, "databaseId");
+  if (databaseId) {
+    return `https://notion.so/${databaseId}`;
+  }
+  return "https://notion.so";
+}
+
+/**
+ * Generate URLs for Crosspost distributor
+ */
+function getCrosspostUrl(config: Record<string, unknown> | undefined): string {
+  // Crosspost links to the Open Crosspost platform
+  // Could potentially link to specific account if signerId is available
+  const signerId = getConfigString(config, "signerId");
+  if (signerId) {
+    return `https://near.social/mob.near/widget/MainPage.N.Profile.Page?accountId=${signerId}`;
+  }
+  return "https://opencrosspost.com";
+}
+
+/**
+ * Generate URLs for Discord distributor
+ */
+function getDiscordUrl(config: Record<string, unknown> | undefined): string {
+  // Discord links to the specific channel if available
+  const channelId = getConfigString(config, "channelId");
+  if (channelId) {
+    // Discord channel URLs format: https://discord.com/channels/serverId/channelId
+    // Since we don't have serverId, we use @me which works for direct channel links
+    return `https://discord.com/channels/@me/${channelId}`;
+  }
+  return "https://discord.com";
+}
+
+/**
+ * Generate URLs for NEAR Social distributor
+ */
+function getNearSocialUrl(config: Record<string, unknown> | undefined): string {
+  // NEAR Social links to the specific account if available
+  const accountId = getConfigString(config, "accountId");
+  if (accountId) {
+    return `https://near.social/mob.near/widget/MainPage.N.Profile.Page?accountId=${accountId}`;
+  }
+  return "https://near.social";
+}
+
+/**
+ * Generate URLs for Supabase distributor
+ */
+function getSupabaseUrl(config: Record<string, unknown> | undefined): string {
+  // Supabase links to the project dashboard if URL is available
+  const url = getConfigString(config, "url");
+  if (url) {
+    // Extract project reference from Supabase URL
+    const match = url.match(/https:\/\/([^.]+)\.supabase\.co/);
+    if (match) {
+      const projectRef = match[1];
+      return `https://supabase.com/dashboard/project/${projectRef}`;
+    }
+  }
+  return "https://supabase.com";
+}
+
+/**
+ * Get the clean plugin name without the @curatedotfun/ prefix
+ */
+function getPluginName(plugin: string): string {
+  return plugin.replace("@curatedotfun/", "");
+}
+
+/**
+ * Main function to get distributor URL based on plugin type and configuration
+ */
+export function getDistributorUrl(
+  distributor: DistributorConfig,
+): string | null {
+  const pluginName = getPluginName(distributor.plugin);
+
+  switch (pluginName) {
+    case "rss":
+      return getRssUrl(distributor.config);
+
+    case "twitter":
+    case "twitter-distributor":
+      return getTwitterUrl(distributor.config);
+
+    case "telegram":
+    case "telegram-distributor":
+      return getTelegramUrl(distributor.config);
+
+    case "notion":
+    case "notion-distributor":
+      return getNotionUrl(distributor.config);
+
+    case "crosspost":
+    case "crosspost-distributor":
+      return getCrosspostUrl(distributor.config);
+
+    case "discord":
+    case "discord-distributor":
+      return getDiscordUrl(distributor.config);
+
+    case "near-social":
+    case "near-social-distributor":
+    case "nearsocial":
+      return getNearSocialUrl(distributor.config);
+
+    case "supabase":
+    case "supabase-distributor":
+      return getSupabaseUrl(distributor.config);
+
+    default:
+      // For unknown distributors, return null to show badge without link
+      return null;
+  }
+}
+
+/**
+ * Get a display-friendly name for the distributor
+ */
+export function getDistributorDisplayName(
+  distributor: DistributorConfig,
+): string {
+  const pluginName = getPluginName(distributor.plugin);
+
+  // Convert plugin names to display names
+  switch (pluginName) {
+    case "near-social":
+    case "nearsocial":
+      return "NEAR Social";
+    case "rss":
+      return "RSS";
+    default:
+      // Capitalize first letter for other distributors
+      return pluginName.charAt(0).toUpperCase() + pluginName.slice(1);
+  }
+}
+
+/**
+ * Check if a distributor has a functional URL (not just a fallback)
+ */
+export function hasSpecificUrl(distributor: DistributorConfig): boolean {
+  const pluginName = getPluginName(distributor.plugin);
+  const config = distributor.config;
+
+  switch (pluginName) {
+    case "rss":
+      return !!getConfigString(config, "serviceUrl");
+
+    case "twitter":
+    case "twitter-distributor":
+      return !!(
+        getConfigString(config, "username") || getConfigString(config, "handle")
+      );
+
+    case "telegram":
+    case "telegram-distributor":
+      return !!(
+        getConfigString(config, "chatId") ||
+        getConfigString(config, "channelId")
+      );
+
+    case "notion":
+    case "notion-distributor":
+      return !!getConfigString(config, "databaseId");
+
+    case "crosspost":
+    case "crosspost-distributor":
+      return !!getConfigString(config, "signerId");
+
+    case "discord":
+    case "discord-distributor":
+      return !!getConfigString(config, "channelId");
+
+    case "near-social":
+    case "near-social-distributor":
+    case "nearsocial":
+      return !!getConfigString(config, "accountId");
+
+    case "supabase":
+    case "supabase-distributor":
+      return !!getConfigString(config, "url");
+
+    default:
+      return false;
+  }
+}