diff --git a/README.md b/README.md
index 75518a210..15cdd64f9 100644
--- a/README.md
+++ b/README.md
@@ -147,7 +147,7 @@ set -e
 
 export VERSION=v25.2.0
 
-REGISTRY=nvcr.io/nvidia/cloud-native
+REGISTRY=nvcr.io/nvidia
 IMAGE=k8s-dra-driver-gpu
 PLATFORM=ubi9
 
diff --git a/demo/clusters/kind/build-dra-driver.sh b/demo/clusters/kind/build-dra-driver-gpu.sh
similarity index 100%
rename from demo/clusters/kind/build-dra-driver.sh
rename to demo/clusters/kind/build-dra-driver-gpu.sh
diff --git a/versions.mk b/versions.mk
index df5afde16..65da73709 100644
--- a/versions.mk
+++ b/versions.mk
@@ -16,11 +16,15 @@ DRIVER_NAME := k8s-dra-driver-gpu
 HELM_DRIVER_NAME := nvidia-dra-driver-gpu
 MODULE := github.com/NVIDIA/$(DRIVER_NAME)
 
-REGISTRY ?= nvcr.io/nvidia/cloud-native
+REGISTRY ?= nvcr.io/nvidia
 
 VERSION  ?= v25.3.0-rc.1
 
 # vVERSION represents the version with a guaranteed v-prefix
+# Note: this is probably not consumed in our build chain.
+# `VERSION` above is expected to have a `v` prefix, which is
+# then automatically stripped in places that must not have it
+# (e.g., in context of Helm).
 vVERSION := v$(VERSION:v%=%)
 
 GOLANG_VERSION := $(shell ./hack/golang-version.sh)