Using named command variants

[juh2]

In ConTeXt you can define new command variants like this:

\defineexternalfigure
[text]
[width=\textwidth]

\defineexternalfigure
[margin]
[width=\rightmarginwidth]

\defineexternalfigure
[full]
[width=\dimexpr\textwidth+\rightmargintotal\relax]

It is thus possible to define different externalfigures that behave in specific ways.

Is there already a way to pass "name" from org-mode to context?

[Jason-S-Ross]

That functionality doesn't currently exist. It sounds like a great idea and I'd be happy to take a pull request :)