Presentation to advisory committee

[khawkins98]

1st presentation for reference: https://docs.google.com/presentation/d/1tp816Jj3Np_B6Ob1EkY7ZwGaRozLCjkE4KmvTCP_FiQ/edit

[TabeaMira]

Outline: first draft:

• short recap of cdsprint 2 (brand map, principles)
• goal for cdsprint2: explore if we need subbrands, and if yes, what is a subbrand and how to they look like?
• approach: trying to show status quo, research on different perspectives on the organisation structure concerning the EMBL brand
• idea: based on the brand map from cdsprint1: what and why is more important than where: remove geographical detail on the first level of the DLS
• the new subbrand-navigation-map (inside, outside, rational, emotional: user-centric, engagement path, analysis tool)
• we define and analyse some user stories
• with these insights, we pressure test the system on web-navigation, brochure, poster, businesscard
• based on these prototypes we showcase font, imagery, logo positioning and the look and feel if we combine all these three parts together.
• outlook for cdsprint3. December 2017 or January 2018: revision of DLS after feedback, hopefully based on more real data/research. Refine the DLS.