Value '<servername>/AllowAllWindowsAzureIps' is invalid

[CloudBreadPaPa]

This is error message of ARM step 3 - execution

Error type
Error validating template(code:ValidationError)

Error details
Value '/AllowAllWindowsAzureIps' used in property 'name' of resource '/AllowAllWindowsAzureIps'(microsoft.sql/servers/firewallrules) is invalid. You may need to edit the template to fix this issue. The resource name '/AllowAllWindowsAzureIps' or a part of the name is trademared or reserved word. (code:ClientSideValidationError)