From da12e1e7f3d4399b676abe30f90451a4d243cd65 Mon Sep 17 00:00:00 2001
From: =?UTF-8?q?Gergely=20Cs=C3=A9csey?= <gcsecsey@gmail.com>
Date: Fri, 6 Jun 2025 15:22:50 +0100
Subject: [PATCH 1/2] Accessibility: add ARIA labels to Add New Site dialog

---
 client/dashboard/sites/add-new-site/index.tsx | 5 +++++
 1 file changed, 5 insertions(+)

diff --git a/client/dashboard/sites/add-new-site/index.tsx b/client/dashboard/sites/add-new-site/index.tsx
index 9c631ddaffba..d76090ecb15d 100644
--- a/client/dashboard/sites/add-new-site/index.tsx
+++ b/client/dashboard/sites/add-new-site/index.tsx
@@ -67,6 +67,7 @@ function AddNewSite( { context }: AddNewSiteProps ) {
 					description={ __( 'Build and grow your site, all in one powerful platform.' ) }
 					onClick={ wordpressClick }
 					href={ `/start?source=${ context }&ref=new-site-popover` }
+					aria-label={ __( 'Add WordPress.com site' ) }
 				/>
 				<MenuItem
 					icon={ <BigSkyLogo.Mark /> }
@@ -81,6 +82,7 @@ function AddNewSite( { context }: AddNewSiteProps ) {
 						} );
 					} }
 					href={ `/setup/ai-site-builder?source=${ context }&ref=new-site-popover` }
+					aria-label={ __( 'Build a new site with AI' ) }
 				/>
 				<MenuItem
 					icon={ <JetpackLogo /> }
@@ -88,6 +90,7 @@ function AddNewSite( { context }: AddNewSiteProps ) {
 					description={ __( 'Install the Jetpack plugin on an existing site.' ) }
 					onClick={ jetpackClick }
 					href={ `/jetpack/connect?cta_from=${ context }&cta_id=add-site` }
+					aria-label={ __( 'Add site via the Jetpack plugin' ) }
 				/>
 			</Column>
 			<Column title={ __( 'Migrate and import' ) }>
@@ -97,6 +100,7 @@ function AddNewSite( { context }: AddNewSiteProps ) {
 					description={ __( 'Bring your entire WordPress site to WordPress.com.' ) }
 					onClick={ migrateClick }
 					href={ `/setup/site-migration?source=${ context }&ref=new-site-popover&action=migrate` }
+					aria-label={ __( 'Migrate an existing WordPress site' ) }
 				/>
 				<MenuItem
 					icon={ <Icon icon={ download } size={ 18 } /> }
@@ -104,6 +108,7 @@ function AddNewSite( { context }: AddNewSiteProps ) {
 					description={ __( 'Use a backup to only import content from other platforms.' ) }
 					onClick={ importClick }
 					href={ `/setup/site-migration/create-site?source=${ context }&ref=new-site-popover&action=import` }
+					aria-label={ __( 'Import content from other platforms' ) }
 				/>
 			</Column>
 

From 2ea2990b76f1a99337608517b9271f4db1d9c139 Mon Sep 17 00:00:00 2001
From: =?UTF-8?q?Gergely=20Cs=C3=A9csey?= <gcsecsey@gmail.com>
Date: Fri, 6 Jun 2025 15:54:26 +0100
Subject: [PATCH 2/2] Add aria label to special offer

---
 client/dashboard/sites/add-new-site/index.tsx | 5 +++--
 1 file changed, 3 insertions(+), 2 deletions(-)

diff --git a/client/dashboard/sites/add-new-site/index.tsx b/client/dashboard/sites/add-new-site/index.tsx
index d76090ecb15d..d5d5406ae9c1 100644
--- a/client/dashboard/sites/add-new-site/index.tsx
+++ b/client/dashboard/sites/add-new-site/index.tsx
@@ -122,9 +122,10 @@ function AddNewSite( { context }: AddNewSiteProps ) {
 					width: '260px',
 					padding: 0,
 				} }
+				aria-label={ __( 'Get special offer: Free domain and up to 55% off annual plans' ) }
 			>
 				<VStack className="dashboard-add-new-site__banner">
-					<img src={ devSiteBanner } alt={ offer } />
+					<img src={ devSiteBanner } alt="" aria-hidden="true" />
 					<Text size="title">{ offer }</Text>
 					<Text variant="muted" as="p">
 						{ sprintf(
@@ -137,7 +138,7 @@ function AddNewSite( { context }: AddNewSiteProps ) {
 							} )
 						) }
 					</Text>
-					<div>{ __( 'Unlock offer' ) }</div>
+					<div aria-hidden="true">{ __( 'Unlock offer' ) }</div>
 				</VStack>
 			</Button>
 		</Wrapper>