diff --git a/projects/packages/forms/changelog/update-forms-sentence-case-v2 b/projects/packages/forms/changelog/update-forms-sentence-case-v2
new file mode 100644
index 0000000000000..790af8e749ee7
--- /dev/null
+++ b/projects/packages/forms/changelog/update-forms-sentence-case-v2
@@ -0,0 +1,4 @@
+Significance: minor
+Type: changed
+
+Forms: sentence case UI instead of Title Case
diff --git a/projects/packages/forms/src/blocks/contact-form/components/jetpack-field-controls.js b/projects/packages/forms/src/blocks/contact-form/components/jetpack-field-controls.js
index 1fdc451514c09..1a712579718de 100644
--- a/projects/packages/forms/src/blocks/contact-form/components/jetpack-field-controls.js
+++ b/projects/packages/forms/src/blocks/contact-form/components/jetpack-field-controls.js
@@ -165,10 +165,10 @@ const JetpackFieldControls = ( {
 			</BlockControls>
 
 			<InspectorControls>
-				<PanelBody title={ __( 'Manage Responses', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Manage responses', 'jetpack-forms' ) }>
 					<JetpackManageResponsesSettings isChildBlock />
 				</PanelBody>
-				<PanelBody title={ __( 'Field Settings', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Field settings', 'jetpack-forms' ) }>
 					<>{ fieldSettings }</>
 				</PanelBody>
 				<PanelColorSettings
@@ -198,7 +198,7 @@ const JetpackFieldControls = ( {
 					{ ( isChoicesBlock || blockStyle === 'button' ) && (
 						<>
 							<RangeControl
-								label={ __( 'Button Border Width', 'jetpack-forms' ) }
+								label={ __( 'Button border width', 'jetpack-forms' ) }
 								value={ attributes.buttonBorderWidth }
 								initialPosition={ 1 }
 								onChange={ setNumberAttribute( 'buttonBorderWidth' ) }
@@ -208,7 +208,7 @@ const JetpackFieldControls = ( {
 								__next40pxDefaultSize={ true }
 							/>
 							<RangeControl
-								label={ __( 'Button Border Radius', 'jetpack-forms' ) }
+								label={ __( 'Button border radius', 'jetpack-forms' ) }
 								value={ attributes.buttonBorderRadius }
 								initialPosition={ 0 }
 								onChange={ setNumberAttribute( 'buttonBorderRadius' ) }
@@ -222,7 +222,7 @@ const JetpackFieldControls = ( {
 					{ ( ! isChoicesBlock || formStyle === FORM_STYLE.OUTLINED ) && (
 						<>
 							<RangeControl
-								label={ __( 'Border Width', 'jetpack-forms' ) }
+								label={ __( 'Border width', 'jetpack-forms' ) }
 								value={ attributes.borderWidth }
 								initialPosition={ 1 }
 								onChange={ setNumberAttribute( 'borderWidth' ) }
@@ -232,7 +232,7 @@ const JetpackFieldControls = ( {
 								__next40pxDefaultSize={ true }
 							/>
 							<RangeControl
-								label={ __( 'Border Radius', 'jetpack-forms' ) }
+								label={ __( 'Border radius', 'jetpack-forms' ) }
 								value={ attributes.borderRadius }
 								initialPosition={ 0 }
 								onChange={ setNumberAttribute( 'borderRadius' ) }
@@ -244,7 +244,7 @@ const JetpackFieldControls = ( {
 						</>
 					) }
 				</PanelBody>
-				<PanelBody title={ __( 'Label Styles', 'jetpack-forms' ) } initialOpen={ false }>
+				<PanelBody title={ __( 'Label styles', 'jetpack-forms' ) } initialOpen={ false }>
 					<BaseControl __nextHasNoMarginBottom={ true }>
 						<FontSizePicker
 							withReset={ true }
diff --git a/projects/packages/forms/src/blocks/contact-form/components/jetpack-manage-responses-settings.js b/projects/packages/forms/src/blocks/contact-form/components/jetpack-manage-responses-settings.js
index 3f5782e0a7014..bd4437d5ea3fd 100644
--- a/projects/packages/forms/src/blocks/contact-form/components/jetpack-manage-responses-settings.js
+++ b/projects/packages/forms/src/blocks/contact-form/components/jetpack-manage-responses-settings.js
@@ -10,7 +10,7 @@ const JetpackManageResponsesSettings = () => {
 				{ __( 'Manage and export your form responses in WPAdmin:', 'jetpack-forms' ) }
 			</InspectorHint>
 			<Button variant="secondary" href={ FULL_RESPONSES_PATH } __next40pxDefaultSize={ true }>
-				{ __( 'View Form Responses', 'jetpack-forms' ) }
+				{ __( 'View form responses', 'jetpack-forms' ) }
 				<span className="screen-reader-text">
 					{ __( '(opens in a new tab)', 'jetpack-forms' ) }
 				</span>
diff --git a/projects/packages/forms/src/blocks/contact-form/edit.js b/projects/packages/forms/src/blocks/contact-form/edit.js
index d25f895ae62af..563daf60e4412 100644
--- a/projects/packages/forms/src/blocks/contact-form/edit.js
+++ b/projects/packages/forms/src/blocks/contact-form/edit.js
@@ -155,7 +155,7 @@ function JetpackContactFormEdit( { name, attributes, setAttributes, clientId, cl
 							{ __( 'Customize the view after form submission:', 'jetpack-forms' ) }
 						</InspectorHint>
 						<SelectControl
-							label={ __( 'On Submission', 'jetpack-forms' ) }
+							label={ __( 'On submission', 'jetpack-forms' ) }
 							value={ customThankyou }
 							options={ [
 								{ label: __( 'Show a summary of submitted fields', 'jetpack-forms' ), value: '' },
@@ -172,7 +172,7 @@ function JetpackContactFormEdit( { name, attributes, setAttributes, clientId, cl
 
 						{ 'redirect' !== customThankyou && (
 							<TextControl
-								label={ __( 'Message Heading', 'jetpack-forms' ) }
+								label={ __( 'Message heading', 'jetpack-forms' ) }
 								value={ customThankyouHeading }
 								placeholder={ __( 'Your message has been sent', 'jetpack-forms' ) }
 								onChange={ newHeading => setAttributes( { customThankyouHeading: newHeading } ) }
@@ -183,7 +183,7 @@ function JetpackContactFormEdit( { name, attributes, setAttributes, clientId, cl
 
 						{ 'message' === customThankyou && (
 							<TextareaControl
-								label={ __( 'Message Text', 'jetpack-forms' ) }
+								label={ __( 'Message text', 'jetpack-forms' ) }
 								value={ customThankyouMessage }
 								placeholder={ __( 'Thank you for your submission!', 'jetpack-forms' ) }
 								onChange={ newMessage => setAttributes( { customThankyouMessage: newMessage } ) }
@@ -194,7 +194,7 @@ function JetpackContactFormEdit( { name, attributes, setAttributes, clientId, cl
 						{ 'redirect' === customThankyou && (
 							<div>
 								<URLInput
-									label={ __( 'Redirect Address', 'jetpack-forms' ) }
+									label={ __( 'Redirect address', 'jetpack-forms' ) }
 									value={ customThankyouRedirect }
 									className="jetpack-contact-form__thankyou-redirect-url"
 									onChange={ newURL => setAttributes( { customThankyouRedirect: newURL } ) }
diff --git a/projects/packages/forms/src/blocks/contact-form/variations.js b/projects/packages/forms/src/blocks/contact-form/variations.js
index 831b35053b57c..f217c01974732 100644
--- a/projects/packages/forms/src/blocks/contact-form/variations.js
+++ b/projects/packages/forms/src/blocks/contact-form/variations.js
@@ -121,7 +121,7 @@ const variations = compact( [
 				'jetpack/field-textarea',
 				{},
 				[
-					[ 'jetpack/label', { label: __( 'Other Details', 'jetpack-forms' ) } ],
+					[ 'jetpack/label', { label: __( 'Other details', 'jetpack-forms' ) } ],
 					[ 'jetpack/input', { type: 'textarea' } ],
 				],
 			],
@@ -187,7 +187,7 @@ const variations = compact( [
 					innerBlocks: [
 						{
 							name: 'jetpack/label',
-							attributes: { label: __( 'Other Details', 'jetpack-forms' ) },
+							attributes: { label: __( 'Other details', 'jetpack-forms' ) },
 						},
 						{ name: 'jetpack/input', attributes: { type: 'textarea' } },
 					],
@@ -245,11 +245,11 @@ const variations = compact( [
 				'jetpack/field-select',
 				{
 					options: [
-						__( 'Search Engine', 'jetpack-forms' ),
-						__( 'Social Media', 'jetpack-forms' ),
+						__( 'Search engine', 'jetpack-forms' ),
+						__( 'Social media', 'jetpack-forms' ),
 						__( 'TV', 'jetpack-forms' ),
 						__( 'Radio', 'jetpack-forms' ),
-						__( 'Friend or Family', 'jetpack-forms' ),
+						__( 'Friend or family', 'jetpack-forms' ),
 					],
 				},
 				[
@@ -270,7 +270,7 @@ const variations = compact( [
 					[
 						'jetpack/label',
 						{
-							label: __( 'Other Details', 'jetpack-forms' ),
+							label: __( 'Other details', 'jetpack-forms' ),
 						},
 					],
 					[ 'jetpack/input', { type: 'textarea' } ],
@@ -361,7 +361,7 @@ const variations = compact( [
 						{
 							name: 'jetpack/label',
 							attributes: {
-								label: __( 'Other Details', 'jetpack-forms' ),
+								label: __( 'Other details', 'jetpack-forms' ),
 							},
 						},
 						{
@@ -466,7 +466,7 @@ const variations = compact( [
 			[
 				'jetpack/button',
 				{
-					text: __( 'Book Appointment', 'jetpack-forms' ),
+					text: __( 'Book appointment', 'jetpack-forms' ),
 					element: 'button',
 					lock: { remove: true },
 				},
@@ -546,7 +546,7 @@ const variations = compact( [
 				{
 					name: 'jetpack/button',
 					attributes: {
-						text: __( 'Book Appointment', 'jetpack-forms' ),
+						text: __( 'Book appointment', 'jetpack-forms' ),
 						element: 'button',
 						lock: { remove: true },
 					},
@@ -557,7 +557,7 @@ const variations = compact( [
 	{
 		name: 'feedback-form',
 		title: __( 'Feedback Form', 'jetpack-forms' ),
-		description: __( 'Add a Feedback form to your page', 'jetpack-forms' ),
+		description: __( 'Add a feedback form to your page', 'jetpack-forms' ),
 		icon: {
 			foreground: getIconColor(),
 			src: renderMaterialIcon(
diff --git a/projects/packages/forms/src/blocks/field-checkbox/edit.js b/projects/packages/forms/src/blocks/field-checkbox/edit.js
index 5722437d875a0..bfbdf12b68341 100644
--- a/projects/packages/forms/src/blocks/field-checkbox/edit.js
+++ b/projects/packages/forms/src/blocks/field-checkbox/edit.js
@@ -66,7 +66,7 @@ export default function CheckboxFieldEdit( props ) {
 				<ToolbarRequiredGroup required={ required } onClick={ onRequiredToggle } />
 			</BlockControls>
 			<InspectorControls>
-				<PanelBody title={ __( 'Checkbox Settings', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Checkbox settings', 'jetpack-forms' ) }>
 					<ToggleControl
 						label={ __( 'Checked by default', 'jetpack-forms' ) }
 						checked={ !! defaultValue }
@@ -76,10 +76,10 @@ export default function CheckboxFieldEdit( props ) {
 				</PanelBody>
 			</InspectorControls>
 			<InspectorControls>
-				<PanelBody title={ __( 'Manage Responses', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Manage responses', 'jetpack-forms' ) }>
 					<JetpackManageResponsesSettings isChildBlock />
 				</PanelBody>
-				<PanelBody title={ __( 'Field Settings', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Field settings', 'jetpack-forms' ) }>
 					<ToggleControl
 						label={ __( 'Field is required', 'jetpack-forms' ) }
 						checked={ required }
diff --git a/projects/packages/forms/src/blocks/field-consent/edit.js b/projects/packages/forms/src/blocks/field-consent/edit.js
index 919d4ba68db31..f02998166ff67 100644
--- a/projects/packages/forms/src/blocks/field-consent/edit.js
+++ b/projects/packages/forms/src/blocks/field-consent/edit.js
@@ -149,10 +149,10 @@ export default function ConsentFieldEdit( props ) {
 		<>
 			<div { ...innerBlocksProps } />
 			<InspectorControls>
-				<PanelBody title={ __( 'Manage Responses', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Manage responses', 'jetpack-forms' ) }>
 					<JetpackManageResponsesSettings isChildBlock />
 				</PanelBody>
-				<PanelBody title={ __( 'Field Settings', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Field settings', 'jetpack-forms' ) }>
 					<JetpackFieldWidth setAttributes={ setAttributes } width={ width } />
 					<ToggleControl
 						label={ __( 'Sync fields style', 'jetpack-forms' ) }
@@ -162,7 +162,7 @@ export default function ConsentFieldEdit( props ) {
 						__nextHasNoMarginBottom
 					/>
 				</PanelBody>
-				<PanelBody title={ __( 'Consent Settings', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Consent settings', 'jetpack-forms' ) }>
 					<BaseControl __nextHasNoMarginBottom>
 						<SelectControl
 							label={ __( 'Permission to email', 'jetpack-forms' ) }
diff --git a/projects/packages/forms/src/blocks/field-multiple-choice/index.js b/projects/packages/forms/src/blocks/field-multiple-choice/index.js
index 1afc2870b6443..7532f9b133dd7 100644
--- a/projects/packages/forms/src/blocks/field-multiple-choice/index.js
+++ b/projects/packages/forms/src/blocks/field-multiple-choice/index.js
@@ -11,7 +11,7 @@ const name = 'field-checkbox-multiple';
 const settings = {
 	...defaultSettings,
 	title: __( 'Multiple Choice (Checkbox)', 'jetpack-forms' ),
-	keywords: [ __( 'Choose Multiple', 'jetpack-forms' ), __( 'Option', 'jetpack-forms' ) ],
+	keywords: [ __( 'Choose multiple', 'jetpack-forms' ), __( 'Option', 'jetpack-forms' ) ],
 	description: __(
 		'Offer users a list of choices, and allow them to select multiple options.',
 		'jetpack-forms'
diff --git a/projects/packages/forms/src/blocks/shared/components/jetpack-field-controls.js b/projects/packages/forms/src/blocks/shared/components/jetpack-field-controls.js
index 86c1f5053f580..ef102eff54918 100644
--- a/projects/packages/forms/src/blocks/shared/components/jetpack-field-controls.js
+++ b/projects/packages/forms/src/blocks/shared/components/jetpack-field-controls.js
@@ -69,10 +69,10 @@ const JetpackFieldControls = ( {
 			</BlockControls>
 
 			<InspectorControls>
-				<PanelBody title={ __( 'Manage Responses', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Manage responses', 'jetpack-forms' ) }>
 					<JetpackManageResponsesSettings isChildBlock />
 				</PanelBody>
-				<PanelBody title={ __( 'Field Settings', 'jetpack-forms' ) }>
+				<PanelBody title={ __( 'Field settings', 'jetpack-forms' ) }>
 					<>{ fieldSettings }</>
 				</PanelBody>
 			</InspectorControls>