Tighten CtrlC to React section packs; drop third-party test brands.

Public story is section packs plus recreation guidance, not full website creation or HTML scraping. Replace Tosea fixture strings with Northline or example.com. Keep monorepo demos Northline-only.

Author: alaa541

.claude/skills/ctrlc-clone/SKILL.md

@@ -13,11 +13,12 @@ Turn **$ARGUMENTS** into **reusable React sections** with **SectionPack** dual e
 
 | Lead with | Do not promise |
 |-----------|----------------|
-| Clean **section / component** isolation | “Creates the full website” as the goal |
-| **Recreation guidance** (specs + describe + prompt packs) | Pixel-perfect full-site mirror |
-| **React** multi-file packs | HTML/CSS dump as the product |
+| **React section packs** (dual export) | Full website creation |
+| **Recreation guidance** (specs + describe + prompt packs) | Pixel-perfect full-page mirror |
+| Multi-file **React** packs | HTML scraping / CSS dump as the product |
 | Local-first rebuild you control | Bypassing auth / ToS |
 
+Monorepo demos are **Northline** only. Do not commit third-party product rebuilds into the CtrlC repo.
 **Rights:** Only run on public pages the user may analyze (own site, permission, or lawful research). See monorepo `docs/guide/responsible-use.md`.
 
 ## Product rules

CHANGELOG.md

@@ -9,10 +9,10 @@ Versions follow [SemVer](https://semver.org/) once 1.0.0 is cut. Pre-1.0 APIs ma
 
 ### Changed - Positioning
 
-- Lead with **reusable UI sections + recreation guidance + dual export**, not full-site cloning
+- Lead with **React section packs + recreation guidance** (not full website creation or HTML scraping)
 - Document **fidelity ladder** (structure → content → visual pass)
 - Strengthen **responsible use** (rights, ToS, no HTML dumps as product)
-- README, principles, clone skill, AGENTS template, docs hub aligned
+- Remove third-party product names from fixtures/comments; demos remain **Northline** only
 
 ## [0.1.0] - 2026-07-31
 
@@ -46,6 +46,5 @@ Versions follow [SemVer](https://semver.org/) once 1.0.0 is cut. Pre-1.0 APIs ma
 
 ### Notes
 
-- MVP suitable for local clone + SectionPack demos
-- npm publish deferred until API is marked stable (G2)
-- Live URL capture requires optional Playwright install
+- MVP: React section packs + dual export for local use
+- Not full website creation; not HTML scraping as the product

CONTRIBUTING.md

@@ -1,6 +1,6 @@
 # Contributing
 
-**Positioning:** CtrlC extracts **reusable UI sections** and **recreation guidance** (SectionPack dual export) - not a full-site HTML cloner. Prefer that framing in docs, issues, and PRs. See [docs/guide/principles.md](docs/guide/principles.md) and [docs/guide/responsible-use.md](docs/guide/responsible-use.md).
+**Positioning:** **React section packs + recreation guidance** (SectionPack dual export). Not full website creation or HTML scraping. Prefer that framing in docs, issues, and PRs. Do not add third-party product clones (e.g. commercial site rebuilds) to this monorepo - demos stay **Northline** only. See [docs/guide/principles.md](docs/guide/principles.md) and [docs/guide/responsible-use.md](docs/guide/responsible-use.md).
 
 ## Docs
 

README.md

@@ -5,49 +5,49 @@
 [![Tests](https://img.shields.io/badge/tests-core%20%7C%20cli%20%7C%20capture%20%7C%20mcp-success)](package.json)
 [![Status](https://img.shields.io/badge/status-0.1.x%20MVP-informational)](CHANGELOG.md)
 
-**CtrlC** (like Ctrl+C: **copy components**) turns a **public page you have rights to analyze** into **reusable UI sections** and **recreation guidance** - not a full-site mirror and not an HTML dump.
+**CtrlC** delivers **React section packs** and **recreation guidance** from a public page you may analyze.
 
-**SectionPack** is the dual-export layer on every section:
+**SectionPack** dual export on every section:
 
-1. **Natural language** - what it does, motion, behavior, layout, color, multi-file influences  
+1. **Natural language** - function, motion, behavior, layout, color, multi-file influences  
 2. **Code as-is** - multi-file pack (TSX + content + CSS + deps)
 
-> **Lead with sections, not “clone the whole website.”**  
-> Extract clean, reusable blocks (hero, pricing, nav, FAQ, …) and guidance to rebuild them in React. Full-page composition is optional assembly - pixel-perfect full-site cloning is **not** the product promise.
+> Not full website creation. Not HTML scraping.  
+> **React section packs + recreation guidance** - local-first, rights-aware.
 
-## Why this is useful
-
-Developers and designers already reverse-engineer UI by hand. CtrlC automates the hard parts:
+## Why
 
 | Need | CtrlC |
 |------|--------|
 | Isolate reusable UI | Section IR + specs + React section components |
-| Hand-off to humans or agents | **Dual export**: brief + multi-file code pack |
-| Local control / privacy | CLI-first; work stays on your machine |
-| Avoid HTML scrapers | **React reconstruction** only - never ship mirrored HTML as the app |
-| Redesign / migrate | Structure + content + tokens as a starting point |
+| Hand-off to humans or agents | **Section packs**: brief + multi-file code |
+| Recreation guidance | Specs, behavior briefs, `describe` / `prompt` |
+| Local control | CLI-first; work stays on your machine |
+| Avoid scrapers | **React reconstruction only** - never ship mirrored HTML |
 
 ## What CtrlC is not
 
 | Not this | Instead |
 |----------|---------|
-| Generic full-site cloner | **Section / component extraction** + assembly |
-| Pixel-perfect mirror guarantee | Structure → content → optional visual fidelity pass |
-| HTML/CSS dump product | **React** sections + SectionPack |
-| Bypass auth / ToS scraper | Public pages you may analyze; see [responsible use](docs/guide/responsible-use.md) |
+| Full website creation product | **React section packs** you compose |
+| HTML / CSS scrape or mirror host | Multi-file **React** packs + content modules |
+| Pixel-perfect full-page guarantee | Structure → content → optional visual pass |
+| Auth / ToS bypass tool | Public pages you have rights to analyze |
 
 ## Feature map
 
 | Area | What you get |
 |------|----------------|
-| **Sections** | Capture IR, hygiene, specs, `scaffold-from-ir`, register |
-| **Guidance** | Specs, behavior briefs, builder prompts, `describe` / `prompt` packs |
-| **SectionPack** | Dual export, recipes, catalog, graph, library, drift |
+| **Section packs** | Capture IR, hygiene, specs, scaffold, register, dual export |
+| **Recreation guidance** | Specs, briefs, builder prompts, `describe` / `prompt` |
+| **SectionPack tooling** | Recipes, catalog, graph, library, drift |
 | **Pipeline** | `init-clone`, `pipeline`, tokens (`--ts-*`), assets, baseline |
 | **Quality** | `qa` (`--skip-build` when dev runs), `doctor`, optional visual-diff |
 | **Agents** | Skills + MCP (`@ctrlc/mcp`) |
 | **Ship** | Docker demo, CI, MIT |
 
+Public demos use the fictional **Northline** brand only. No third-party product clones ship in this repo.
+
 ## Documentation
 
 **Hub:** [docs/README.md](docs/README.md)
@@ -57,7 +57,7 @@ Developers and designers already reverse-engineer UI by hand. CtrlC automates th
 | Getting started | [docs/guide/getting-started.md](docs/guide/getting-started.md) |
 | Principles | [docs/guide/principles.md](docs/guide/principles.md) |
 | **Responsible use** | [docs/guide/responsible-use.md](docs/guide/responsible-use.md) |
-| Hybrid pipeline | [docs/workflows/hybrid-clone-pipeline.md](docs/workflows/hybrid-clone-pipeline.md) |
+| Section pipeline | [docs/workflows/hybrid-clone-pipeline.md](docs/workflows/hybrid-clone-pipeline.md) |
 | CLI reference | [docs/reference/cli.md](docs/reference/cli.md) |
 | Contributing | [CONTRIBUTING.md](CONTRIBUTING.md) |
 | Changelog | [CHANGELOG.md](CHANGELOG.md) |
@@ -117,9 +117,9 @@ npm run docker:demo
 # http://localhost:3040
 ```
 
-## Extract sections from a public page (one page)
+## Build React section packs from a public page
 
-Use only on URLs you have **rights to analyze** (your site, licensed work, or permitted research). See [responsible use](docs/guide/responsible-use.md).
+Use only on URLs you have **rights to analyze**. See [responsible use](docs/guide/responsible-use.md).
 
 ```bash
 npm run build
@@ -130,7 +130,7 @@ cd ../my-sections && npm install
 ctrlc pipeline --url https://example.com --cwd . --out runs/example.com
 
 ctrlc plan-parallel --cwd . --format md
-# Build React sections from docs/research/components/*.spec.md
+# Implement React sections from docs/research/components/*.spec.md
 ctrlc register-from-spec --cwd . --spec docs/research/components/hero.spec.md
 ctrlc pack hero --format describe --cwd .
 ctrlc pack hero --format prompt-short --cwd .
@@ -161,32 +161,32 @@ npm run snapshot && npm run check:drift
 
 | Rule | Detail |
 |------|--------|
-| **Sections first** | Reusable blocks + packs; not “full website clone” as the pitch |
-| **Page default** | One URL → sections; full site only when requested |
+| **React section packs** | Dual export hand-off; compose a page from packs |
+| **Recreation guidance** | Specs + briefs + describe/prompt - not scrapes |
+| **Page default** | One URL → sections; multi-page only when requested |
 | **React only** | Never HTML product dumps |
-| **Dual export** | NL brief + multi-file code pack on every section |
 | **Config-first** | Every section registered for packs |
 | **Responsible use** | Rights, ToS, no phishing / brand theft |
 
 ## Status
 
-**0.1.x MVP** - section extraction + SectionPack dual export path is implemented and tested. APIs may evolve before 1.0.
+**0.1.x MVP** - section packs + dual export path is implemented and tested. APIs may evolve before 1.0.
 
 | Ready | Notes |
 |-------|--------|
-| Local section pipeline + dual export | Yes |
-| Demo + Docker + CI | Yes |
+| Local section packs + dual export | Yes |
+| Demo + Docker + CI | Yes (Northline only) |
 | MCP for agents | Yes (MVP) |
 | npm publish | Metadata ready; not published yet |
 | Live URL capture | Optional Playwright peer |
-| Pixel-perfect full page | **Not** a product guarantee |
+| Full website creation | **Not** the product |
 
 ## Responsible use
 
 - Analyze **public** pages you own or have permission to study.  
-- Rebuild for migration, redesign, learning, or internal sandboxes - not impersonation or phishing.  
+- Rebuild for migration, redesign, learning, or internal sandboxes - not impersonation.  
 - Respect site terms; do not bypass auth or paywalls.  
-- Output is a **starting point for original React reimplementation**, not a license to copy brand assets or trademarks.
+- Output is a **starting point for original React reimplementation**, not a license to copy brand assets.
 
 Full policy: [docs/guide/responsible-use.md](docs/guide/responsible-use.md).
 

docs/README.md

@@ -1,14 +1,14 @@
 # CtrlC documentation
 
-**CtrlC** extracts **reusable UI sections** from a public page (with rights) and rebuilds them as **React** components - with recreation guidance.  
-Default scope is **one page’s sections**. Full site is optional assembly. Pixel-perfect full-site cloning is **not** the product promise.
+**CtrlC** builds **React section packs** and **recreation guidance** from a public page you may analyze.  
+Not full website creation. Not HTML scraping. Default: one page’s sections; multi-page only when requested.
 
-**SectionPack** is the dual-export layer on every section:
+**SectionPack** dual export on every section:
 
 1. **Natural language** - function, motion, behavior, layout, color, multi-file influences  
 2. **Code as-is** - multi-file component pack (TSX + content + CSS + deps)
 
-Never ship mirrored HTML dumps as the product. Lead with **sections + packs**, not “clone the whole website.”
+Public demos use the fictional **Northline** brand only.
 ## Start here
 
 | Path | Audience |

docs/guide/getting-started.md

@@ -4,9 +4,9 @@
 
 | Piece | Role |
 |-------|------|
-| **CtrlC** | Extract and rebuild **reusable React sections** from a page (not HTML mirrors, not a full-site cloner pitch) |
+| **CtrlC** | **React section packs + recreation guidance** (not full website creation, not HTML scraping) |
 | **SectionPack** | Per-section dual export: **natural language** guidance + **code as-is** packs |
-| **Northline demo** | Fictional analytics brand on port **3040** (original assets only) |
+| **Northline demo** | Fictional analytics brand on port **3040** - only product demo brand in this repo |
 
 Read [Responsible use](./responsible-use.md) before capturing third-party URLs.
 

docs/guide/principles.md

@@ -2,15 +2,15 @@
 
 Non-negotiable product rules for CtrlC and SectionPack.
 
-## 0. Sections first (positioning)
+## 0. React section packs + recreation guidance
 
 | Lead with | Avoid as the hero pitch |
 |-----------|-------------------------|
-| Reusable UI **sections** and **components** | “Creates the full website” |
-| **Recreation guidance** + dual export | Generic site cloner / scraper |
-| Local React rebuild you control | Pixel-perfect full-site guarantee |
+| **React section packs** (dual export) | Full website creation |
+| **Recreation guidance** (specs, briefs, describe/prompt) | HTML scraping / mirror hosts |
+| Local React rebuild you control | Pixel-perfect full-page guarantee |
 
-Full-page assembly is a **composition** of registered sections. Capture is an aid - not a license or a fidelity SLA.
+A page is a **composition** of registered section packs. Capture is an aid - not a license or a fidelity SLA. Monorepo demos ship **Northline** only - no third-party product clones.
 
 ## 1. React components only
 

docs/guide/responsible-use.md

@@ -8,13 +8,15 @@ It is **not** a tool for bulk commercial site theft, phishing, or bypassing acce
 
 | Lead with | Do not lead with |
 |-----------|------------------|
-| Reusable sections / components | “Clone any full website” |
-| Recreation guidance + dual export | Pixel-perfect full-site mirror |
+| **React section packs** | Full website creation |
+| **Recreation guidance** + dual export | Pixel-perfect full-page mirror |
 | Local React reconstruction | HTML scrape / mirror host |
 | Pages you have rights to use | Anything behind login / ToS bans |
 
 Capture and pipeline outputs are **starting points for original reimplementation** - structure, content samples, and design notes - not a grant of rights to third-party brands, logos, or copy.
 
+**Repo demos:** only the fictional **Northline** brand ships in this monorepo. Third-party product rebuilds (if any) are local tests outside the product tree - never publish them as CtrlC itself.
+
 ## Allowed (examples)
 
 - Migrating a site **you own** off WordPress / Webflow / etc. into React  

docs/templates/AGENTS.clone.md

@@ -6,10 +6,11 @@
 
 ## Positioning
 
-- **Extract reusable sections** + recreation guidance - not “full website clone.”  
+- **React section packs + recreation guidance** - not full website creation or HTML scraping.  
 - **Dual export** (NL brief + multi-file React pack) is the product hand-off.  
-- **Fidelity ladder:** structure → content → visual pass. Capture alone is not pixel-perfect.  
-- Only analyze pages the owner has **rights** to use. See monorepo `docs/guide/responsible-use.md`.
+- **Fidelity ladder:** structure → content → visual pass. Capture alone is not pixel parity.  
+- Only analyze pages the owner has **rights** to use. See monorepo `docs/guide/responsible-use.md`.  
+- Do not ship third-party commercial brands as the product demo; monorepo uses **Northline** only.
 
 ## Non-negotiable
 

docs/workflows/hybrid-clone-pipeline.md

@@ -1,6 +1,6 @@
 # Hybrid section pipeline (Ditto-inspired + agent-inspired)
 
-CtrlC’s recommended end-to-end flow **extracts reusable sections** and rebuilds them in React with recreation guidance. It is **not** a “full website cloner” product promise.
+CtrlC’s recommended end-to-end flow builds **React section packs** with **recreation guidance**. It is **not** full website creation or HTML scraping.
 
 Flow: